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Disney to Acquire Marvel Entertainment

The Walt Disney Company has agreed to acquire Marvel Entertainment Inc. and its portfolio of more than 5,000 characters in a stock and cash transaction totaling approximately $4 billion. “This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative […]

The Walt Disney Company has agreed to acquire Marvel Entertainment Inc. and its portfolio of more than 5,000 characters in a stock and cash transaction totaling approximately $4 billion.

“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, president and CEO of The Walt Disney Company. “We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation.”

“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” Marvel CEO Ike said. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”

Perlmutter will continue to oversee the Marvel properties, working directly with Disney’s global lines of business to build and further integrate Marvel’s properties.


August 2009 Earnshaws

In the September Issue:
A Spring ’10 trend report
A spotlight on new products bowing at ABC Kids Expo
The top launches from the New York shows
Catching up with the Kids In Distressed Situations charity
Plus: Infant and toddler fashion

Coming In October:
Tools for selling slings and wraps
Tips for easing CPSIA compliance
Understanding the Canadian consumer
Back to the future with tween fashion
Plus: hot gifts for tweens and infant hosiery

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