Cookie Jar Taps New Licensing Directors

Toronto-based children’s entertainment company Cookie Jar recently promoted Stephanie Gonzalez and Brenda Bisner to directors of licensing within its Copyright Promotions licensing division. Both execs will oversee the development of merchandising programs for Cookie Jar’s brands, which include Strawberry Shortcake, Varsity, Lucha Libre AAA, Harlem Globetrotters, Richard Scarry and Bobby Jack. Gonzalez will focus on soft lines, accessories, back to school, bags, costumes, food and consumables, footwear, Halloween, party goods, vending and amusement, and stationery. Bisner will concentrate on home décor, health and beauty aids, trading cards and live shows. Visit www.cookiejarentertainment.com.

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