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Cookie Jar Taps New Licensing Directors

Toronto-based children’s entertainment company Cookie Jar recently promoted Stephanie Gonzalez and Brenda Bisner to directors of licensing within its Copyright Promotions licensing division. Both execs will oversee the development of merchandising programs for Cookie Jar’s brands, which include Strawberry Shortcake, Varsity, Lucha Libre AAA, Harlem Globetrotters, Richard Scarry and Bobby Jack. Gonzalez will focus on […]

Toronto-based children’s entertainment company Cookie Jar recently promoted Stephanie Gonzalez and Brenda Bisner to directors of licensing within its Copyright Promotions licensing division. Both execs will oversee the development of merchandising programs for Cookie Jar’s brands, which include Strawberry Shortcake, Varsity, Lucha Libre AAA, Harlem Globetrotters, Richard Scarry and Bobby Jack. Gonzalez will focus on soft lines, accessories, back to school, bags, costumes, food and consumables, footwear, Halloween, party goods, vending and amusement, and stationery. Bisner will concentrate on home décor, health and beauty aids, trading cards and live shows. Visit www.cookiejarentertainment.com.


October 2009 Earnshaws

In the Nov/Dec issue:
Tips for boosting bedding sales
The 2010 trade show preview
Profiles of the 2009 Earnie winners
Plus: Color makes a splash in the specialty sportswear category

Coming In January:
Present Principles: The rules for stocking gift items
Head of the Class: School uniforms keep pace with fashion
Major Step: Tips for selling department stores
Winter Wear: The new look in outerwear

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