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Buybuy Baby Partners With Decorist for Virtual Decorating Platform

Both companies are subsidiaries of Bed Bath & Beyond Inc. 

Design Squad is a one-stop shop for nursery design and inspiration.

Buybuy Baby is launching Design Squad, a one-stop shop for nursery design and inspiration, in partnership with its sister brand, Decorist, the online interior design company. Both companies are subsidiaries of Bed Bath & Beyond Inc.

“We know that today’s millennial parents want their children’s rooms to reflect their unique style more than ever. We also know they are starting their design and shopping process in the digital world and crave robust digital experiences that complement our in-store experience,” says Glen Cary, senior vice president and general manager of Buybuy Baby. “To meet these two key needs, we have created an innovative decorating platform that pairs technology with designer expertise and connects it to our stores. Design Squad helps us deliver a comprehensive shopping experience for our customers, however they choose to connect with us.”

Design Squad services include:

  • Style Quiz: Design Squad’s five-question Baby Style Quiz helps customers determine the nursery style that’s right for them.
  • Shop The Room: This pre-designed collection of over 35 nurseries, including styles from rustic farmhouse to boho, at every price point, is ready to shop or add to a registry.
  • Ask a Designer: For customers who need quick help, such as finding an affordable crib or picking the right paint color, Design Squad’s free designer Q&A, powered by professional interior designers, offers bite-sized help and recommendations.
  • Room Design: Those wanting thorough professional design help can use Design Squad’s Room Design service to get a custom room designed online by a professional interior designer (including a detailed floor plan and clickable shopping list) for $199.
  • Design Squad Blog: The Design Squad blog has tips, tricks and inspiration for designing a stunning nursery, straight from Decorist’s team of interior design experts.

“Unlike many other retailers and big-box stores—which can be overwhelming, difficult to navigate, and uninspiring, with limited style selection—Design Squad has transformed the new parent’s nursery design process into an inspiring, easy and fun experience,” says Susie Doyle, vice president of operations at Decorist. “We can also meet the customer at any life stage, from planning a nursery, to kid’s bedrooms, to playrooms as well, so they will be with us for a long time to come.”

For more information on Design Squad, visit


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