Bibi & Mimi Adds Reps

New York-based Bibi & Mimi—a manufacturer of baby shoes, socks, one-pieces, leg warmers and diaper bags—has named California Marketing Associates (CMA), North Bay Marketing, H. Gardiner Inc., Starr Marketing and Boboco as its newest sales representatives. These appointments will help serve retailers on the West Coast and in the Midwest and Southwest regions. CMA’s showroom in Los Angeles, H. Gardiner’s showroom in Dallas, Boboco’s showroom in Minneapolis and North Bay Marketing’s showroom in Seattle will house Bibi & Mimi products. Call (718) 383-1452 or visit www.bibiandmimi.com.

In This Issue: Earnshaw’s annual report on the growth of the industry Understanding the grandparent demographic An update on the state of e-commerce Plus: Infant and toddler fashion Coming Next Month: Preschool properties that translate into consumer products success Retailers reveal the power of accessories The sports licensing report Plus: Character-based apparel