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Beyond Baby

A look at Adriane Stare’s Wild Was Mama, an institution for new parents in need of support.

Adriane Stare

Adriane Stare

Adriane Stare first opened Caribou Baby in 2009 in Brooklyn’s Greenpoint neighborhood to give her friends and fellow moms a place to meet and mingle after they kept getting (gently) kicked out of local restaurants. Offering more than 20 classes a month on everything from babywearing to breastfeeding, the shop has become an area institution for new parents in need of support—which inspired Stare to change the name to Wild Was Mama earlier this spring. “I feel like for four years we’ve been pretending to be a baby store, but we’re really a store for parents and moms in particular,” she explains. And with a new location in nearby Park Slope opening this fall, even more parents will be able to take advantage of the boutique’s wide array of educational workshops, must-have maternity apparel and baby essentials.


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