Special Moments

TLCSquared Shop introduces a new chapter of baby memory books.

When Veronica and Chris Griffith had their first child, they wanted to remember everything. But after hunting for the perfect baby memory book, they found themselves unsatisfied. “For each of our three children, we had to settle on a book instead of being in love,” Veronica Griffith says. “Our searches always resulted in books either too sophisticated and plain or too busy and ‘babyish.’”

Knowing there were plenty of parents like them who sought a classy, user-friendly medium, the Griffiths founded TLCSquared Shop last year, offering a line of baby milestone books as well as digital invitations. Debuting at the LA Mart Gift and Home Show in January, the brand’s Through The Years Collection of modernized memory books and new-to-market event scrapbooks feature eight playful (yet tasteful) designs like woodland creatures and sailboats.Pages are removable so parents can decide how much space they’d like to dedicate to each memory. The books also feature minimal scripting and ample room for writing, so busy parents can capture what’s most important to them simply and quickly.

The Through The Years Collection also offers event scrapbooks designed to capture a single meaningful event over the years like birthdays, holidays or first-day-of-schools without the work of updating a memory book. Pages are designed for one picture per year—with room for more if desired—and five simple questions about that special day. At the end of 10 to 15 years, parents have a cherished family heirloom. “When we had our twins, there was no way we could keep full memory books for both, so we have event scrapbooks for them,” Veronica Griffith says. “It’s so easy!”

The response from buyers has been strong, and the Griffiths already plan to roll out eight more designs in the coming months. “We look forward to fostering relationships with our wholesale accounts,” Chris Griffith says. “We couldn’t be more excited for this next chapter.”

All books retail from $80 to $100. For more information, visit TLCSquaredShop.com or contact TLCSquared@hotmail.com.


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