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2020 Earnie Awards Winner – Rising Star: Tiny Twinkle

Excellence in design and retail across the children’s fashion and juvenile product industries.

Rising Star

Tiny Twinkle

Est. 2017

Ashley Andrews, CEO

First paying job: Waitress at a local coffee shop

Pet peeve: Dishonesty

Most coveted dinner guest: Elon Musk

Hobbies: I love to paint non-objective abstracts.

Best advice you’ve ever received: Business is a game where there can be multiple winners.

Favorite quarantine snack: Chips and salsa

Last book you read: Creative Quest by Questlove.

Last movie you watched: Adaptation

One fact few people
know about you:
I am an identical twin.

Personal motto: What goes around comes around.

Bright Ideas We worked hard this year to get the right photos to present our products. We wanted the colors and prints to really pop. We also improved our production strategy. We were able to produce more, and use our partners overseas to get things to market quickly. This was effective not only in the U.S. but internationally.

Seamless Transition Our ability to quickly pivot was crucial during 2020. We were able to refocus efforts to sell online and organize our supply chain to prepare for delayed timelines. We were happy to see a very quick pickup in both our silicone and mess-proof lines, which are new for 2020.

At-Home Advantage We were already a ‘work-from-home’ company, but more than ever daily check-ins and zoom meetings are key. We like to make sure everyone is safe and has what they need. We’re always ready to talk and lend a helping hand.

Baby Steps More growth is on the horizon! We have exciting new products at higher price points coming soon. We will also be available in more stores next year. Looking at our industry as a whole, we expect more brands to use materials that are better for the environment. Tiny Twinkle will continue to be a part of that exciting movement.


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