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Watchitude Releases Apple Watch Bands, Ooh La La, a Kids’ Spa!, Pitti Bimbo Visualizes Vibrant June Edition
Watchitude is expanding to the junior market with the launch of trendy watch bands congruent with the Apple smart watch. “Apple makes an incredible product with great styling, but they’re inherent business is not printed fashion,” says Aaron Kassin, executive vice president of global marketing and sales at Watchitude. “That’s why it seemed like a good fit to create a cool accessory to accent an Apple product.”
Available in 17 of the brand’s prints, as well as six licensed designs with Nickelodeon and 12 by Tokidoki, Watchitude has also inked agreements with three emerging artists for 12 additional styles by Marine Weil from Paris, Valeria Caminiti from Milan and Justin Pierce from the U.S. “They all have completely different styles and are all from diverse backgrounds and cultures,” Kassin says. “The result made for a really cool assortment allowing our customers a unique mix of product.”
Wholesaling for $15, the bands come in two options (42mm and 38mm) to match standard Apple watch sizes. Each product also comes with an additional half band to adjust to any size wrist. To round out the look, a matching digital watch face can be downloaded from Watchitude’s website.
The official launch for the collection is slated for January 2019 at Children’s Club, but Kassin says a soft launch will occur in August to capitalize on holiday promotions. Looking ahead, the exec says Watchitude will continue its foray into digital with the introduction of a kids’ smart watch along with digital non-slap silicone watches and Bluetooth printed speakers and earbuds in a self-charging printed case. A small collection of girls’ hair accessories are also in the pipeline that complement its prints.
Some parents demand the best for their beloved offspring—the finest clothing, a private education, etiquette lessons and, just in time for vacation season, they can add spa treatments at the Spa Le Bristol by La Prairie and Kids Club in Paris. A partnership between Parisian fashion house Bonpoint and Le Bristol Paris, the Kids Club features a stylish play area, complete with Native American teepees, floral patterned cushions, chalkboard walls, electric car tracks, doll houses, books and a menagerie of stuffed animals. In addition, the spa offers five Bonpoint treatments for parents and their children to enjoy together. There’s the Gentle Facial, where children 6 to 12 years old can receive a hydrating facial and scalp massage, and the Tender Massage, where tweens 12 to 16 enjoy a peaceful tandem massage. Each treatment is developed in conjunction with La Prairie using natural, hypoallergenic products suitable for the sensitive, delicate skin of children.
“It is a pleasure to share our love for excellence, creativity and beauty with children in this playful setting,” says Bonpoint President Marie-Sabine Leclercq. “As travel has always been our inspiration, we couldn’t think of a more harmonious partner than Le Bristol Paris.”
Pitti Immagine Bimbo, the international fashion fair for childrenswear, will host its 87th edition at the Fortezza da Basso in Florence from June 21-23. With the theme “Pitti Optical Power,” the trade show will host nearly 600 brands in a whimsical décor of contrasting colors and original patterns. “The theme offers an invitation—a stimulus—to meet, talk and share ideas while absorbing Pitti Immagine’s unique energy,” says CEO Raffaello Napoleone. “Our fairs increasingly offer fertile ground for sharing new, and often unusual, concepts.”
Anticipating more than 10,000 buyers from around the world, the show’s three-day agenda is packed (per usual) with catwalk shows, meetings and events that cover the industry from top to bottom. Some special activities include Dsquared2 celebrating five years of its baby line with a prom dance party and a new capsule collection, as well as the “Monnalisa Garden Party” held in the Torrigiani Garden. Catwalk shows include luxury collections of the Apartment area, as well as brands from the more playful KidzFizz section. There will also be a performance by athleisure brands in Pitti Bimbo’s new #Activelab section.