The Baby Issue

The April/May Edition of Earnshaw’s is available now. View it online, featuring our all-new digital format!

read the digital issue now


what’s trending from the current issue


a collection of ready-to-ship products for your convenience


what you need to know in children’s fashion today

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new & noteworthy labels your customers will love

Click to See All Behind the Seams

Introducing My Pipers! Underwear, sleepwear, playwear, loungewear, kids wear them everywhere!
@mypipersworld #earnshawspartner 🌈

Baby Deer Shoes features a line of shoes perfect for monogramming. Removable straps are easy to replace and hand down for generations to come. #babydeershoes #since1938 #over80yearsofhappybabyfeet #monogramstyle #monograms #heirlooms #traditions #generations #sponsoredpost ...

Buyers, are you registered for @gotokidshub? It only takes a minute! Go to the link in our bio to sign up now. The market will take place in NYC from August 1-3. See you there! 😊 ...

Pajamas for Peace, whose mission is to make the world a better, kinder place - one pair of super soft pjs at a time. For every pair sold, they donate a pair to a woman or child in need through their Buy One, Give One, Empower One program. Check out their organic, PIMA and 100% cotton pjs for babies, toddlers and big kids, too. @pajamasforpeace


Get to know Liat Levy, Founder of Lev Baby @levbabybrand
✨What are you reading? Anything by Elin Hilderbrand - easy and fun summer reading (all year long!)
✨What were the last shows you streamed? Emily in Paris and loved it!
✨What did you want to be when you grew up? A boutique owner
✨In what way has the pandemic changed your life most? It definitely helped put things in perspective and reminded me how important every moment with those we love matters. Enjoy the small things in life and make them count.
✨What might people be surprised to know about you? I grew up in Philadelphia and studied Fashion Design & Merchandising in University. And, I am a mama to 5 boys!
✨What did you want to be when you grew up? See above!
✨Who is your most coveted dinner guest?
Coco Chanel - she not only changed the fashion world but empowered women to be strong and be their own.
✨What’s the best advice you’ve received? Nothing good comes easily. Work hard, put your best effort and have patience.
✨What person do you admire most? All working moms!! So challenging to have balance between home life and work life.
✨What are you most proud of? I am most proud of having 5 kids within 7 years and doing it with little help (from the outside).
✨What’s inspiring you right now? I am so inspired by my kids!! They give such great inspiration on new design ideas and are so creative! #humansofchildrenswear

“@earnshawsmagazine is Back To Business! They came up with a way to keep the buyers up to date with the newest styles.” # repost @shopsweetthreads ...

And just like that, we’re back. See you in NYC this summer at Playtime New York & KidsHub! Show dates August 1-3. Drop a ❤️ in the comments if you’ll be there! #iloveplaytime #gotokidshub #earnshaws #earnshawspartner #kidsfashion #SS22 ...

Get to know Hannah Lavon, Founder and CEO of @palssocks. #HumansofChildrenswear

✨What are you reading? I was reading a baby sleep training book (new mom here!!) but I am sick of only reading baby books so am starting to dive into HP Lovecraft
✨What were the last shows you streamed? 90 Day Fiance HAHA
✨What did you want to be when you grew up? First an astronaut, then a photographer for National Geographic 
In what way has the pandemic changed your life most? Well my baby was born right in January so that is maybe the biggest life change besides not seeing my friends or family or traveling or eating out really :-/
✨What might people be surprised to know about you? That my daughter looks like me but she was actually made and birthed by my much darker wife who is half filipino.
✨What did you want to be when you grew up? see answer above
✨Who is your most coveted dinner guest? My DREAM dinner guest would maybe be Amy Sedaris 
✨What’s the best advice you’ve received? "A flower does not think of competing with the flower next to it. It just blooms."
✨What person do you admire most? Any working mom. It's very hard! Now I know. Not to sound cliche.
✨What are you most proud of? The fact that I started my company with $600 and no experience, still standing today thriving in the pandemic, with a full team, warehouse and 800+ retailers worldwide.
✨What’s inspiring you right now? That the vaccine is coming and lots have been vaccinated already, that we the people are rising up to help those who are oppressed and reject complacency, I am very optimistic for our equitable future.

“Just received our “Buyer Box” from Earnshaw ‘s. Such fun to see some new lines delivered to us! What new lines would YOU like to see us carry?” #repost #earnshawsbuyerbox @childrensshop ...

Get to know Shelly Walker, founder and owner of @snugsuit #humansofchildrenswear

✨What are you reading? When I'm not reading my daughter “Cinderella” or my son “Where the Sidewalk Ends,” I'm reading Firefly Lane by Kristin Hannah. I heard that Firefly Lane is for anyone who ever drank Boone’s Farm apple wine while listening to Abba or Fleetwood Mac, so I bought it. 

✨What were the last shows you streamed? I have Shitt's Creek on repeat and in between that show - Magnetic and 30 Rock. However most of the time "Power Rangers" or Gabby's Dollhouse" is constantly playing in the background of my life.

✨What did you want to be when you grew up?  I always wanted to be in business.I studied international business in college and am still in that segment today. My childhood dream was to be a dancer, I love to dance! We dance around our house most evenings while dinner is being made.

✨In what way has the pandemic changed your life most?  The pandemic has taught me how to slow down and appreciate what I have. The pause really helped me and my family realize the things we really needed vs wanted, and our family is closer now than ever because of it. 

✨What might people be surprised to know about you? I lost 100% of hearing in my right ear at age 3 which has actually come in handy since having kids!

✨Who is your most coveted dinner guest? My grandpa on my mom's side - he passed before I was born. 

✨What’s the best advice you’ve received? “Besides sleeping while the baby sleeps”, the best advice I've received was “Trust the hustle, have patience, then execute!”

✨What person do you admire most? My Mom, Darlene Noland - I've never seen another human work as hard as she does. 

✨What are you most proud of? Opening this company - TheSnugSuit during a pandemic. It allowed me to tap into my creativity, challenge myself business wise, and play dress up with my kids 24/7!

✨What’s inspiring you right now? My family, running and eating; I run a lot and am always humbled by what the human body can do. I also enjoy eating all the food!

#Tinytycoon was created to bring confidence to children through its unique, comfort-driven streetwear. What outfit makes you feel most confident?

@Tinytycoonclothing @Landonvhon #tinytycoonclothing
#streetwear #streetstyle #streetfashion #streetwearfashion #fashiongram #instamood #coolkidz #coolkidsclothes #fashiontrends #ootdstyle #minifashionista #minimalfashion #trendingnow #trendyoutfits #petitefashion #petitestyle #ootdinspo #kidswithstyle

Happy Earth Day!  Today, @JuJuBe_intl announced its all new line of bags and accessories - The Eco Collection, which is available to pre-order today.  With the Eco Collection, JuJuBe is committing to reduce, reuse, and recycle.

#jujube #jujubeeco #earthday #green

Get to know Diane Conquest, founder and owner of @petibisou_clothing .#humansofchildrenswear

✨What are you reading?
The Power of the Subconscious Mind.

✨What were the last shows you streamed?
Bridgerton and All American.

✨What did you want to be when you grew up?
I knew wanted to be a traveler and fashion creative.

✨In what way has the pandemic changed your life most?
So many ways! The quarantine has affected all of us. Our family's routine has dramatically changed.

✨What might people be surprised to know about you?
That despite my world traveler lifestyle, I'm a very humble and compassionate person.

✨What’s the best advice you’ve received?
To be kind to myself and stop worrying about everyone.

✨What person do you admire most?
My mother.

✨What are you most proud of?
My daughters.

Check this out! Designed by a mom, the @pellobaby Luxe Floor Pillow goes beyond the standard playmat, positioning pillow or baby gym. It provides comfort and support, promotes muscle development AND encourages independent play. ...

Meet Carmen Fredrick, founder/designer of @montanamilan #HumansofChildrenswear⠀

✨What did you want to be when you grew up?⠀
When I was 8 years old, I always knew I wanted to design clothes. I didn’t know at the time it was called a clothing designer. I wanted to live in Paris, France and New York City and own my own factory.⠀

✨What might people be surprise to know about you?⠀
I’m really a shy person. My first attempts to overcome my shyness was going to a department store in Manhattan and hold a conversation with the sales people at the makeup counter. They would explain all the products and how to use them, and I would practice asking all sorts of questions.⠀

✨Who is your most coveted dinner guest?⠀
I would love to have a tea party picnic with girls age 5-10 years from different neighborhoods around Chicago. From the Southside, Westside, Northside, and Eastside—these young girls of different cultures and background would symbolize unity. There is beauty in power and community, and it all starts with young girls. No electronics allowed, just a fun and exciting day of games, creative play, conversation, and lovely finger sandwiches.⠀

✨What’s the best advice you ever received?⠀
Music can be very inspiring and the best advice I have received actually came from a song. When I was a young girl, I loved the song called 'The Impossible Dream.' I would stand in front of the cabinet mirror in the bathroom and sing 'The Impossible Dream,' imagining myself living in Paris and New York City and making clothing. ⠀

✨What’s inspiring you right now?⠀
The quietness of the lockdown has allowed us to open our studio/shipping department. Parents are able to bring their little girls in for a personal shopping experience with me by appointment. I enjoy listening to the little girl’s thoughts on the garments she chooses to try on. Many of the children ask why my garments have names, and I always enjoy explaining to them how I come up with the names.

Love a good sea critter print? Us too! That’s why we wanted to let you know @muse.threads is restocking their Rainbow Jellies collection this Friday. Don’t miss out! ...

Consumers are still loving a twist of tie-dye. Do you have it in stock? If not, check out the latest #SS21 drop from @paigelaurenlosangeles. Available now at @inplayshowroom! ...

#HumansofChildrenswear ⁣
Get to know Kate Hill, designer and founder of @LolaStarrChildrenswear⁣

✨What are you reading? I’ve just started Perfume by Patrick Suskind.⁣

✨What were the last shows you streamed? Line of Duty, and Still Game.⁣

✨What did you want to be when you grew up? When I was younger I did want to be a mechanical engineer. My father used to be a car mechanic, I loved cars and used to watch and help him work a lot so that’s probably why!⁣

✨In what way has the pandemic changed your life most? I’ve missed my family and friends the most, family and friends really are the best medicine of all.⁣

✨Who is your most coveted dinner guest? Oh, it has to be Freddy Mercury!⁣

✨What’s the best advice you’ve received? To be different, this was something my dad always used to say to me and I say it to my children now, it’s so important to be told from a young age that it’s ok to be different, you certainly don’t need to be like everyone else and when you are older you realise how true this is.⁣

✨What person do you admire most? My Grandmother, she was so beautiful, elegant and classy. Her name was Dorothy, she was super creative, she made anything and everything you could think of.⁣

✨What are you most proud of? My little family, they make me immensely proud, I truly am blessed and if this year’s taught us anything it’s to be grateful even more so for the special people in our lives.⁣

✨What’s inspiring you right now? Biophilic design, at this point in time it’s essential to bring the outside in and the inside out. I’m also inspired by spring, the beautiful bright coloured flowers that are blooming, beautiful sky’s and lighter nights. My new collection is inspired by the Californian sunsets.⁣

“Hottest trend we see for fall? Dusty colors—mauve, greens and lots of terracotta hues!” —Cindy DeLoach Dietz, @marthafostergroup #dallaskidson8 #dallasmarket ...

“The secret to a successful market? We’re a fun, hospitable showroom, offering everything from baby to tween. Everyone is always welcome—oh, and there’s wine!” — @landrshowroom 😉🍷 #dallaskidson8 ...