Back to Business

Amid a new world order, brands embrace sustainability, philanthropy and comfort.

read now

The Buyer Box

Let Us Deliver Your Samples to Retailers’ Doorsteps Nationwide

learn more

Earnshaw’s Mask Market

A Stylish Selection of Protective Face Coverings for Kids

shop now


what’s trending from the current issue


a collection of ready-to-ship products for your convenience


what you need to know in children’s fashion today

Click to See All News


new & noteworthy labels your customers will love

Click to See All Behind the Seams

Little Miss Charlotte stopped by @pink_n_blueavenue yesterday to pick up some fresh @weefarers sunglasses. Lookin' good, girl! 😎 ...

Remember, life is what you bake of it. 😉🍪#NationalDessertDay ...

Oh my gourd! 🎃 🎃 🎃 These pullovers from @brokedownclothing are pumpkin to talk about. ❤️ #octoberfashion 📷: @deeprootedwildflower ...

5 Questions with the founder of @PaigeLaurenLosAngeles:⠀

✨When did you fall in love with fashion? Born to design-savvy parents, I've always loved fashion. I was raised in Los Angeles and traveled across the country to attend design school at @parsonsschoolofdesign in New York. Discovering new materials is a passion of mine, and when I had my son, this was only amplified. I quickly realized just how important quality and comfort are in kids’ apparel.⠀

✨What makes Paige Lauren stand out in the market? We are backed by an expert team you can count on. We offer quality loungewear from premium fabrics, all locally sourced in Los Angeles, and we recently implemented a hand-dying treatment that is completely organic. Our new partnership with @inplayshowroom has also given me freedom to create more capsule collections to keep things extra exciting for customers, and our new shipping company turns orders in 24 hours! Even in difficult times, we're operating like a well-oiled machine. ⠀

✨What’s the inspiration behind your Spring/Summer 2021 collection? For Spring/Summer 2021, we went for a happy, bright artistically inspired capsule. A fusion of The Surreal Collection and Jackson Pollock’s work, we designed delicious baby rib, thermal and loop terry pieces in timeless bodies for babies and toddlers.⠀

✨How has #Covid19 impacted your business? In April, we began making face masks from our soft fabrics. We were lucky our sewers and shippers were still allowed to work with a permit for essential workers. Having everything locally made with no traffic really helped with our turnover, allowing us to provide more stores with comfy essentials right away! Immediate options are always available from Paige Lauren. We also give our retailers the convenience of shopping through In Play’s #Brandboom account. #EarnshawsBuyerBox program was another huge help during these unprecedented times, allowing retailers to feel how butter-soft our materials are without having to travel!⠀

✨Any tips for fellow working moms trying to balance it all? Just take it one day at a time. The saying what doesn’t kill you makes you stronger is one to take to the bank!

Congrats to the industry’s lovely Samantha Cooper Nixon, co-founder/designer of @shopsweetwink, and her husband @jnixon027 on their BABY GIRL! 💕🎀🍼 Go to #linkinbio to watch the growing family’s adorable IG Live gender reveal. 🎉 ...

5 Questions with Olga Jaeckel, founder of @littleolin_boutique: ⠀

✨How did you fall in love with children’s fashion? Growing up in Soviet Belarus, I felt like the only color allowed was brown. My school uniform was itchy, boring and dull. My mom would make a few transformational tweaks, like adding a cute ruffle. That's when I learned my first fashion lesson: little details and small changes can make even a boring uniform into a pretty dress. As a teenager, I was blown away by the haute couture of runway shows. Fast forward many years later, I was shopping with my daughter and realized a market opportunity for fun, stylish clothing that is durable and affordable.⠀

✨What makes your SS21 collection stand out? Our SS21 line is bright, fun and exciting. It's a fresh breath of spring color to this stressful and scary COVID-19 reality. Details and unique styles, impeccable silhouettes and quality set us apart from the competition. Plus, before we put our line into production, we test each piece with a community of mothers and daughters. We only produce the most popular items.⠀

✨What spring trends will be popular for girls? Puffed sleeves and denim are going to be popular come Spring/Summer 2021. Buyers are also excited about neon details on our tops, denims, skirts and dresses. ⠀

✨How has COVID-19 impacted your business? We are fortunate at Little Olin to have a great production partner and wonderful customers. Our amazing retail partners in the U.S. are going through an extremely difficult period. We greatly appreciate their confidence in Little Olin and have worked hard to support them.⠀

✨Where do you see the brand in the next five years? We would love to start a mother-daughter line. I want it to be an exciting collaboration with my daughter and an example to all my kids that you should follow your dreams, take risks, persevere, have fun and be successful.


Thank you to everyone who participated in the #2020EarnieAwards nomination process. To adequately record such an unprecedented year, Earnshaw’s has decided to recognize as many of our industry's success stories as possible.⠀

There’s no question about the “It Item of the Year.” Hundreds of face masks flooded this category. While this continues to be such an important accessory going into 2021, Earnshaw’s will publish a roundup in the November/December 2020 issue to showcase the most popular and the most innovative mask designs for kids.⠀

As for the retailer and rep nominations, we are considering all of your feedback for a special section in our next issue. This comprehensive feature will highlight the heroism of many professionals across our market. If you're a rep/retailer whose story is selected, an editor will contact you by November 6.⠀

Lastly, you will find the final ballot for brand categories at #linkinbio. Voting is open until October 30. ⠀

Still have questions? Please contact Noelle.Heffernan@9Threads.com to learn more about the awards, voting and sponsorship opportunities.⠀

Good luck to all!

Eager to put Summer 2020 behind them, retailers are getting creative with their autumn window displays. 🎃One of our favorites so far comes from @pitterpattershop in Louisville, CO! ⠀

Inspired by classic musical Little Shop of Horrors, owner Liz Connor collaborated with local florist Kayla Burroughs of @floraandfolly for a spooky set-up sure to grab customers’ attention. ⠀

Want Earnshaw's to share your scary-good decor? Tag us! #EarnshawsHalloween

If you’re one of The Labrant Fam’s 12.3 million YouTube subscribers, you probably recall the family recently bringing home their first son, Zealand. After a two-week stay in the NICU, the long-awaited take-me-home video went live August 15, receiving over 4 million views—with one of the most delighted viewers being Tamara Kaakani, founder of @bellabubear. “The video started, and there it was in the first second,” the owner of the year-old sleepwear brand recalls. “Zealand was wearing our signature milk-and-cookies print!” 😍⠀

Read the full article at #linkinbio!

Amid a new world order, brands are embracing sustainability, philanthropy and comfort like never before. INSIDE: baby gear picks from #babygearguy @thejamiegrayson, mommy survival roundup by @stuartbrazell, and a whole lot of pint-sized fashion. Read our October Baby Issue today! #linkinbio ...

And just like that it’s officially October! 🎃 Can’t wait to see all your spooktacular Halloween decor! 👀

FYI: Earnie Award nominations have been extended to Oct. 6! We’re giving everyone a few more days to cast their picks. No tricks, just our treat to you! 😊

Introducing The Drop by Earnshaw’s!

As the need for immediates continues to rise, we’re rounding up ready-to-ship products and dropping them in buyers’ inboxes each week. In just a few clicks, you can place an order or get details from any of the brands featured in our story and #linkinbio. Ready to shop ‘til you drop? ✨

Need some #reel inspiration? 🤔

Check this out! @thelittlerustedcactus came up with a great way to give customers a sneak peek of its inventory with #instagramreels. Giddy up, cowgirl! 🌵

This error message is only visible to WordPress admins

Error: API requests are being delayed. New posts will not be retrieved for at least 5 minutes.