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The January/February Issue

Get Wild | Staying on Schedule | Market Run | Shopping Organic

FEATURED ARTICLES

what’s trending from the current issue

Fashion
Animal Instincts
This fall, children’s brands take cues from the wild with verdant patterns, mossy hues, and pops of animal print.
On Trend
Notebook Doodles
Scribble motifs, abstract patterns, and coloring book illustrations add playful whimsy for babies to tween.
On Trend
Tiny Dancers
Ballerina motifs, endearing tulle, flats, bows, and pastel pink are on pointe for fall.
On Trend
Cherry On Top
A trending color in women’s fashion, red is heating up for kids.
Retail Profile
Mix Master
At Wild Plains in Leawood, KS, an excellent brand assortment and meticulous visual merchandising is spelling success.

RECENT NEWS

what you need to know in children’s fashion today

Press Releases
Pink Chicken Introduces Coop Kids: A New Brand for Everyday Adventures
Pink Chicken, the beloved childrenswear brand renowned for its vibrant colors, whimsical prints, and family-focused designs, is thrilled to announce the launch of Coop Kids by PC.
Read More
News
Meet Virginia Zingone and the exclusive insight of the Children’s Show NYC
To get ready for the Children’s Show NYC, we speak with founder Virginia Zingone.
Read More
Q&A
Robin Hall – Town Hall Outdoor Co.
A Q&A with Robin Hall, Co-Founder and CEO of Town Hall Outdoor Co.
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News
You’re Invited to a Special Morning Hosted by Earnshaw’s at Playtime & Kid’s Hub New York
From Like to Buy: Honing Your Social Commerce Skills On Instagram, Facebook and TikTok
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News
Mama Luma: Crafting Confidence Through Fashion
Every Mama Luma design is a journey of passion, creativity, and meticulous craftsmanship. From the first sketch to your wardrobe, each piece embodies the dedication to quality and empowerment.
Read More

Click to See All News

BEHIND THE SEAMS

new & noteworthy labels your customers will love

Behind the Seams
WeeFarers Shades: The Future’s So Bright…
With takedown styles driving children’s fashion, Ellen Dietrich saw an opportunity to miniaturize Ray-Ban’s iconic Wayfarers.
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Behind the Seams
Tiny Twinkle Upgrades Baby Classics
Breaking through today’s saturated baby market is not for the faint of heart.
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Behind the Seams
Milktology Celebrates Humankind
In a year filled with epic adversity and angst, Andrea Jaimes, graphic and fashion designer for Milktology, was determined to use her platform to celebrate the beauty of humankind.
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Behind the Seams
Sleep Well
How Pajamas for Peace teaches kids to make a difference.
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Behind the Seams
A Jackie of All Trades
Rosie Burno, owner and designer of Dainty Girl Accessories, dishes on retailing, designing and keeping up with ever-evolving trends.
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Click to See All Behind the Seams

earnshawskids

Style meets sustainability! More brands are embrac

Style meets sustainability! More brands are embracing organic or recycled fabrics for kids’ fashion, ensuring comfort and care for the planet. Would you choose eco-friendly outfits for your store? 🌍♻️
#SustainableKidsFashion #EcoChic

👟 From milestones to everyday magic, @ryleeandc

👟 From milestones to everyday magic, @ryleeandcru is here for every moment.

We’re thrilled to feature their latest collection in Earnshaw’s Kids Best in Show—a showcase of standout brands from the season’s top markets.

With styles that span newborn snuggles, playground milestones, picture days, and formal celebrations, the Rylee + Cru Collective brands weave love and intentionality into every piece. 💛

#BestInShow #EarnshawsKids #KidsFashion #FW2025 #sponsored

Mocha Mousse takes center stage in this season’s

Mocha Mousse takes center stage in this season’s Final Cut. This warm, luxe hue blends timeless charm with aesthetic-parent appeal—proof that quiet luxury isn’t just for grownups.

📣 BEST IN SHOW: @milaandrose Twirl-worthy, pla

📣 BEST IN SHOW: @milaandrose
Twirl-worthy, playful, and oh-so-cute - Mila & Rose is bringing the fun this season! 🎀 From dazzling floral prints to charming animal motifs, their latest collection is made for little trendsetters who love to express themselves.

Featured in Earnshaw's Kids F/W2025 Best in Show roundup, this collection is one retailers won't want to miss! Whether it's birthday fun, school day smiles, or playtime adventures, Mila & Rose has the perfect styles for every moment. 👗

#fw2025 #BestInShow #MilaAndRose #EarnshawsKids #KidsFashion #ad

A little wild style never goes out of season! 🌿

A little wild style never goes out of season! 🌿✨ Our Get Wild editorial from the Jan/Feb issue is all about embracing nature-inspired prints, earthy tones, and untamed textures. While we gear up for our next issue, take a moment to revisit these looks that bring the great outdoors into kids’ fashion. 🌎🐾

#GetWild #KidsFashion #Editorial #earnshawskids

Not tagged in body: @gumdropnyc @theanimalsobservatory @durangoboots @minimelissaoficial @ao76_official @scotch_soda

Happy Saint Patrick’s Day from all of us at Earn

Happy Saint Patrick’s Day from all of us at Earnshaw’s Kids! ☘️✨

Playful, bold, and perfectly imperfect—scribble

Playful, bold, and perfectly imperfect—scribble motifs and abstract patterns are making their mark! ✏️✨

This season, doodle-inspired designs bring a fresh, artistic edge to kids’ fashion. Check out our latest Trends page for more on this expressive style, and explore the full issue now on our website!

#KidsFashion #TrendReport

Graceful layers, soft hues, and twirl-worthy style

Graceful layers, soft hues, and twirl-worthy styles—this season’s Tiny Dancers trend brings ballet-inspired elegance to fall fashion! ✨ From delicate tulle to cozy wrap sweaters, discover how brands are embracing the beauty of movement.

Flip through the latest issue of Earnshaw’s to see the full trend report!

#TinyDancers #FallFashion #EarnshawsKids

Red hot and right on trend! 🔴 This season’s

Red hot and right on trend! 🔴

This season’s cherry on top moment is all about bold, vibrant reds making a statement in kids’ fashion. See how brands are embracing this striking hue in our latest issue!

#Earnshaws #CherryOnTop #KidsFashionTrends

Mini Melissa -fashionably fun, eco-friendly footwe

Mini Melissa -fashionably fun, eco-friendly footwear for kids! 👧 🍓🩷

That’s a wrap on @iloveplaytime! ✨ We had an i

That’s a wrap on @iloveplaytime! ✨ We had an incredible time exploring the latest trends in children’s fashion, discovering amazing brands, and connecting with industry leaders. From innovative designs to sustainable fashion, the creativity on display was truly inspiring!

A huge thank you to all the exhibitors who showcased their incredible collections—we can’t wait to share more highlights with you.

Which brands or trends caught your eye this season? Let us know in the comments! 👇

#Earnshaws #ILovePlaytime #KidsFashion #Trends #PlaytimeParis #Childrenswear

From bold patterns to timeless classics, we spotte

From bold patterns to timeless classics, we spotted some of the coolest kids’ fashion at the booths!
Which trend is your favorite?

#KidsFashion #TrendSpotting #EarnshawsKids

Day 1 of @iloveplaytime NYC is off to a great star

Day 1 of @iloveplaytime NYC is off to a great start! We had the pleasure of handing out name cards to all the incredible brands who won an #EarnieAward this year.

Look out for them on the show floor and celebrate the best in kids’ fashion! ✨ #PlaytimeNY #Earnshawskids”

📧Make Your Message Unmissable in 2025! Get ahea

“With new challenges, come new opportunities”

“With new challenges, come new opportunities”
Set your alarm: join the Earnshaw’s breakfast and seminar at 8am on Tuesday 11 at the Playtime & Kid’s Hub New York show!
Come learn strategies for adapting to the ever-changing kid’s market with a panel of experts that includes Erin from WGSN, ( @wgsn ) Lyndsi from Saint Ida, ( @saint_ida )Chrissy from Momiji, (@momiji_kids ) Daria from Maisonette, (@maisonetteworld ) and Ali from Ali’s Market (@alismarket ) moderated by Jennifer Cattaui (owner of the boutique Babesta) (@babesta )
Save your seat by emailing madeline@iloveplaytime.com (@iloveplaytime )

New year, new issue! ✨ Get an exclusive peek at

New year, new issue! ✨ Get an exclusive peek at the January/February edition of Earnshaw’s—packed with the latest trends, industry insights, and must-know news. Head to our website to explore the full issue!

#Earnshaws #KidsFashion #NewIssue

Wild & Wonderful! Our Jan/Feb 2025 issue is here,

Wild & Wonderful! Our Jan/Feb 2025 issue is here, and we’re embracing nature-inspired fashion with bold prints, rich textures, and playful animal motifs. Inside, discover key industry insights, from sustainable shopping trends to market reports and buying calendars.

Tap the link in our bio to read the full issue! #Earnshaws #KidsFashion #GetWild

Plushies that are too fun to resist! 🍕☕🥖 F

The Dallas Showroom has all your favorites! Check

The Dallas Showroom has all your favorites! Check out @cultivatedkidsdallas

Runway stars shine bright! ✨ The Glam Z Gala ret

Runway stars shine bright! ✨ The Glam Z Gala returned to LA this October, showcasing kids’ fashion at its boldest and most creative. From streetwear to couture, young models rocked designs that celebrate individuality and self-expression. Explore the inspiring event in our December issue!

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