Earnshaw's Magazine | The No. 1 Magazine for Childrenswear ProfessionalsEarnshaw's Magazine | The No. 1 Magazine for Childrenswear Professionals

Farm Fresh

A wholesome spring harvest of playful patchwork, darling denims, free-flowing frocks and animal accents.

What’s Selling: Buttercup Baby Co. – Las Vegas, NV

Although a children’s store might not be the first thing that comes to mind when thinking of the Las Vegas Strip, Brenda Diaz confirms: “If you build it, they will come.”

Adaptive Apparel Arrives

For nearly one billion disabled people, shopping for clothes can be a challenging experience.

Royal Standards

Fourth-generation executive Gillian Taylor, director of G.H. Hurt & Son, on embracing tradition while remaining relevant with today’s consumers.

Appaman Adds Adaptive Collection

Joining heavy hitters like Tommy Hilfiger, Zappos, Target and Nike, Appaman is introducing its first-ever adaptive apparel collection for Spring ’20.

Joules’ Wandering Welly

In support of its Right As Rain collection, Joules has rolled out the Wandering Welly, an interactive POP experience for its retail partners.

Bowfish Kids Takes Action in Climate Crisis

Inspired by 16-year-old climate activist Greta Thunberg, Caitlin Quirk, owner of Bowfish Kids in Asbury Park, NJ, was determined to involve her local community in last month’s Global Climate Strike.

Reversible Logic

Tohawi doubles its value with two-in-one designs.

Bold and Balanced

The Twelve Little diaper bag is for busy mamas that want a pop of personality and everyday practicality.

Idol Worship

Designers are doubling down on the mini me style movement with coordinating to matchy-matchy ensembles for Spring ’20.

Fashion

Sweet Shades

Play it cool with a Spring ’20 assortment of washed-out hues on easy-breezy silhouettes.
Trend Watch

Eye Candy

Sweet, whimsical and traditionally white eyelet fabric is expanding its palette for Spring ’20…
Designer Chat

Designer Chat: Amanda Daum – Sticks

Fusing a philanthropic spirit with her lifelong desire of becoming a designer, Amanda Daum got her startup dreams off the drawing board after winning the 2018 “Chipstarter” competition, supported by Chip and Joanna Gaines, the stars of HGTV’s “Fixer Upper.”
Sponsored

Laws of Attraction

Bianca Morales, part-time attorney, mother of three and owner of Dreams of Cuteness, on mutually beneficial relationships, responsible manufacturing and the ever-evolving landscape of online buying.
Final Cut

Grand Slam

Meet aspiring tennis star, philanthropist and childrenswear designer: 10-year-old Emma Wiesenfeld.
Q&A

Moon Shot Mission

On the heels of meteoric growth and expansion, David Kahan, CEO of Birkenstock Americas, delves into why the brand has only just left the launch pad.
Behind the Seams

Rain or Shine

Jan & Jul prepares kids for every forecast—in style.
Editor's Letter

New York State of Mind

It’s 10:30 p.m. on a Monday night, and I’m the fifteenth customer in line at a Fairway Market in Manhattan…
Featured Articles

Digital Marketing Dos and Don’ts

Tips and strategies that deliver meaningful engagement with target customers.
Scene & Heard

Young Soles Introduces Vegan Collection

Responding to a demand for more ethical options, Young Soles is launching its first vegan shoe collection.
Scene & Heard

Nordstrom’s NYC Flagship is Big Apple-Big

The retail mecca will have seven levels of shopping, totaling 320,000 square feet and nearly an entire floor dedicated to children’s goods and apparel.
Scene & Heard

Tea is Ready for the Weekend—Are You?

Globally inspired Tea Collection is spicing up its selection with the debut of a wholesale-exclusive line, Weekend by Tea.