Earnshaw's Magazine | The No. 1 Magazine for Childrenswear ProfessionalsEarnshaw's Magazine | The No. 1 Magazine for Childrenswear Professionals

Sheer Bliss

A transparent take on contemporary cuts.

Girls Just Want to Have Fun

Subtlety takes a backseat to layered ‘tude-infused trends from the decade of decadence.

2019 Earnie Winners

Excellence in design and retail across the children’s fashion industry.

Deck the Malls

In the age of Amazon, it takes more than a photo op with Old Saint Nick to lure shoppers out from beyond their devices.

Something Special

Venetian Décor Oh Baby offers unique assortment of heirloom-quality baby gifts.

Southern Comfort

Jennifer Atkins, co-owner of Peony Nola, on crafting a cozy-chic in-store experience through inspirational new products and perfected customer service.

What’s Selling: Couture Kids – Los Angeles, Miami, New York

Not every retailer can boast that Kanye West and daughter North fell asleep in the nursery showroom while mom Kim Kardashian shopped, but at Couture Kids, it’s just another day at one of its seven boutiques.

Slime Emporium Opens in NYC

Slime has gone from every little kid’s kitchen table to full-on experiential retail, as New York’s 8,000-square-foot Sloomoo Institute can attest.

Dearfoams Returns to TV

While trends have come, gone and come back again, Dearfoams is still the country’s top-selling slippers brand and it has returned to national TV with an ad campaign.

Online Marketplace Faire Lets Retailers Shop the World

Online B2B marketplace Faire offers a curated wholesale marketplace of 7,000-plus vendors from 39 countries.

Lone Star Great

From noted Texas retailer to legendary sales rep exec, Marilyn Klein, CEO of The Klein Group, has always put the needs of her customers first in order to come out ahead.

The Earnies Through the Ages

Looking back, many of today’s fashion moguls were recognized at our awards…

Fashion

Farm Fresh

A wholesome spring harvest of playful patchwork, darling denims, free-flowing frocks and animal accents.
What's Selling

What’s Selling: Buttercup Baby Co. – Las Vegas, NV

Although a children’s store might not be the first thing that comes to mind when thinking of the Las Vegas Strip, Brenda Diaz confirms: “If you build it, they will come.”
Editor's Letter

Adaptive Apparel Arrives

For nearly one billion disabled people, shopping for clothes can be a challenging experience.
Q&A

Royal Standards

Fourth-generation executive Gillian Taylor, director of G.H. Hurt & Son, on embracing tradition while remaining relevant with today’s consumers.
Behind the Seams

Reversible Logic

Tohawi doubles its value with two-in-one designs.
In The Bag

Bold and Balanced

The Twelve Little diaper bag is for busy mamas that want a pop of personality and everyday practicality.
Trend Report

Idol Worship

Designers are doubling down on the mini me style movement with coordinating to matchy-matchy ensembles for Spring ’20.
Trend Watch

Royal Treatment

The new generation of British royalty is introducing regime change in couture.
Designer Chat

Angela Phun-Corsino – Little Zi

Inspired by her parents’ roots, Angela Phun-Corsino’s Little Zi sources exclusively from Peru, a region known for its luxurious Pima cotton.
Scene & Heard

Appaman Adds Adaptive Collection

Joining heavy hitters like Tommy Hilfiger, Zappos, Target and Nike, Appaman is introducing its first-ever adaptive apparel collection for Spring ’20.
Scene & Heard

Joules’ Wandering Welly

In support of its Right As Rain collection, Joules has rolled out the Wandering Welly, an interactive POP experience for its retail partners.
Scene & Heard

Bowfish Kids Takes Action in Climate Crisis

Inspired by 16-year-old climate activist Greta Thunberg, Caitlin Quirk, owner of Bowfish Kids in Asbury Park, NJ, was determined to involve her local community in last month’s Global Climate Strike.