The Envelope, Please…

Earnie Award Winners Share Their Secrets to Navigating 2020

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what you need to know in children’s fashion today

  • News

    RAISEfashion Provides a Year-End Update

    RaiseFashion, an organization specializing in connecting Black-Owned Brands and Individuals to Fashion Industry Professionals for Pro Bono Strategic, Creative, and Tactical Support, provides a year-end update.

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  • News

    Q&A with Staci and Melissa from Elfin Los Angeles

    elfin los angeles founders Staci and Melissa talk below about how a chic ‘mommy and me’ kidswear brand plans to stay in business and help others do the same!

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  • News

    The Drop: December 22, 2020

    Earnshaw’s is rounding up ready-to-ship products and dropping them in retailers’ inboxes every Tuesday. Just a few clicks, and you can place an order or get details from any of the brands offering immediates below.

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  • Press Releases

    Early Excitement for First Atlanta Apparel Market of 2021

    Atlanta Apparel is anticipating a successful kick off to its 2021 trade show year with International Market Centers (IMC) reporting strong leasing and pre-registration for the February Atlanta Apparel Market, February 2-6, 2021 at AmericasMart Atlanta.

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  • The Drop

    The Drop: December 15, 2020

    Earnshaw’s is rounding up ready-to-ship products and dropping them in retailers’ inboxes every Tuesday. Just a few clicks, and you can place an order or get details from any of the brands offering immediates below.

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new & noteworthy labels your customers will love

Click to See All Behind the Seams

#HumansofChildrenswear: How much do you know about Fiona Sahakian, founder of @poshpeanut?

✨First paying job: Domino’s Pizza employee

✨Dream hire: Daymond John

✨Most coveted dinner guest: Sara Blakely

✨Hobbies: Traveling

✨Best advice you’ve received: Never compare your chapter one to someone else’s chapter 50.

✨Go-to quarantine snack: Flamin’ Hot Cheetos

✨Last book you read: Think Like a Monk by Jay Shetty

✨Last movie you watched: The Promise

✨One fact few people know about you: I never went to college.

Learn more about #earnieawardwinner @poshpeanut at the link in our bio.

New year, new backpack ✨🎒We love this Sherpa bag from @nyiscream—the perfect cozy-chic accessory for chilly school days! ❄️ #iscream #backtoschool #schoolfashion ...

Can these @ryleeandcru footies come in adult sizes, please? 👀 #workfromhomefashion ...


In 2021, Earnshaw's is debuting an all-new immersive experience!! 🤓 🙌 ⠀

It'll go a little something like this...Love our trend page's glittery leggings? Awesome! Now you can order them in ONE CLICK. Want to learn more about a new brand? Sure thing! Just LISTEN to the CEO talk about the company in her own words. ⠀

It all starts with our very special January/February edition, "The Strategy Issue," which will highlight the best tools and technologies for navigating today's quickly evolving world. The issue will include everything from captivating visuals and interactive ads to video storytelling and shoppable product pages. ⠀

💪 We are ready for 2021. Are you?

Our November/December issue is available now! 🏆 #earnieawards2020

✨This issue is dedicated to successful survivors of 2020, notably this year’s Earnie Award winners for design excellence. From cover to cover, you will learn what each winning company did to thrive against all odds. New communication tools and distribution strategies along with quarantine-friendly creations and developing strong partnerships are common threads among all our winners, but each has its own unique formula to success. You’ll also find lots of great advice for heading into 2021 and beyond, starting with #sustainability being a nearly unanimous focus for the year.

P.S. The Earnshaw’s team has a very exciting announcement about 2021. Stay tuned!

Happy Thanksgiving, Childrenswear Family! 🦃 In a tough year, we’re extra grateful to be a part of such a supportive, loving and inspiring industry. Wishing you all a safe and stylish holiday. ❤️ 📷: @the.becktriplets #repost #thanksgiving ...

When a shirt is so much more. Super soft kids’ apparel that comes with an adventure built right in.⠀

Rock the shirt. ⠀
Read the story written on seed paper.⠀
Plant the wildflowers.⠀
Hunt for the hidden paper airplane in every graphic.⠀

Your adventure awaits! ⠀

Shop The Drop! #linkinbio @livingloudlyinc #2020earnieawards

This #SS21 collection is to dye for! 😍Shop @paigelaurenlosangeles at #linkinbio. ...

Gobble 'til you wobble baby! 🦃 ⠀

This little turkey was too cute not to #repost. @averyandeverett

5 Questions with Chandinie Francis, founder of @pajamasforpeace: ⠀

✨ What inspired you to launch Pajamas for Peace? The brand started as a community service project as a direct result of the tragedy at Sandy Hook. As a mom, I was looking for a meaningful way to engage my children and our community in acts of kindness. I called the program Pajamas for Peace because I believe pajamas represent a sense of calm and comfort to children and families. Pajamas for Peace continues to donate to our partnered shelters on December 14 in honor of the lives lost at Sandy Hook to violence.⠀

✨ What's one of the biggest challenges you've faced as a business owner? As a CEO, a social entrepreneur and a woman of color who founded Pajamas for Peace, the most difficult issues have come from defying social expectations/the preconceived notion of what a business owner looks like. Another challenge of late is missing out on great opportunities to meet with retailers and customers. I miss being able to form deeper connections and share our mission in person.

✨ What’s one lesson you learned during this pandemic that you’ll never forget? I’ve learned to plan for the unplanned and that a dedicated and passionate team can work to move mountains! The ability to pivot, to be flexible and to adapt has certainly been crucial and understanding the impact the pandemic will have overall and being able to strategize, innovate and create value will be critical for our recovery.⠀

✨How do you think the business/customer relationship has changed in these unprecedented times? While the global market and fashion industry has had to pivot to redefine strategies for growth due to supply chain issues and decrease in demand, consumers are looking for more meaningful and purpose-driven companies if they are going to spend discretionary dollars. ⠀

✨ How do you de-stress? During difficult times, I often listen to music, sing, meditate, read and reflect, go hiking, practice yin yoga (when I have a chance) and engage my family in service-driven activities (volunteering when and how we can right now).

Congratulations to the 2020 Earnie Award Winners! In a particularly difficult year, these companies stood out to our readers for their excellence in design and retail. 🏆 ✨ View full list of winners at #linkinbio. #2020EarnieAwards ...

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