Pampers and Sesame Workshop Unite

Pampers’ redesigned three-way fit Cruisers will feature some familiar characters from kid favorite Sesame Street. The updated design has a softer, quilted back sheet and the absorbent area lasts 20 percent longer. To generate buzz around the launch, Pampers will run a sweepstakes on Facebook, boasting prizes from Delta Children’s Products, Playskool, Random House and even tickets to Sesame Place in Langhorne, PA.