Influencer Spotlight

With more than 53,000 Insta followers and counting, mini style icon Zooey Miyoshi (a.k.a. Zooey in the City) is an influencer to keep your eye on.

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Zooey Miyoshi, age 5

With more than 53,000 followers on Instagram, mini style icon Zooey Miyoshi, a.k.a. “Zooey in the City,” has created quite a name for herself before even entering first grade. Her blog was launched in 2015 (with a little help from Mom), showcasing Zooey in the latest pint-sized trends as she adventures through life, often jetting between Los Angeles and Japan. “Zooey in the City” was quick to gain traction, receiving lots of attention from mommy consumers, as well as hopeful brands looking for a chance to feature their latest designs.

In the past couple of years, the young influencer has modeled in ad campaigns for popular brands and boutiques including Forever 21, Oshkosh B’Gosh, Old Navy, Ultraviolet Kids, Little Giraffe, Tiny Whales, Omamimini and Sweet Threads. Describing her signature style as “rock flavor,” Zooey most often sports leather jackets, edgy dresses and Doc Martens. However, when asked to describe her dream outfit, Zooey imagined a poufy princess-like gown, similar to Cinderella, that can also become short. “It would have a lot of glitter and gold because I like shiny and pretty things,” she adds.

Most recently, Zooey has been sharing the spotlight with her newborn sister, Amelie, bringing adorable infant fashion to the blog to complement Zooey’s signature styling.

To keep us up to date with what the cool kids are into these days, we asked Zooey to share a few of her favorites with us…

Favorite movie? Descendants 2

Favorite music? What’s My Name (The Descendants 2 soundtrack)

Favorite TV show? Bizaardvark

Favorite activities? Swimming and going to Disneyland

Favorite stores? Sweet Threads in Long Beach, Yolk in Los Angeles and shopping online at Alex and Alexa

Favorite outfit? Stella Phoenix corduroy overall dress and Hugo Love Tiki playsuit

Favorite dress? Rainbow dress from Pleiades Handmade or any dress from Little Minis

Favorite jeans? Gap Kids

Favorite shoes? Black Doc Martens or Akid furry slides

Favorite accessories? Cat eye sunglasses from Sons + Daughters and kids’ backpacks from Herschel kids


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