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For parents who struggle to get their babies into one-pieces with narrow necklines and wind up with stretched-out garments, Big Head Baby launches a line of premium bodysuits with a zipper at the sleeve for easy on/off. Made of soft organic cotton and featuring a sporty fit, the one-pieces come in bright colors and fun prints and wholesale for approximately $19. The zippers are lined so that the zipper itself never touches baby’s skin. Big Head Baby plans to add matching hats and leggings in the future. The line is open to boutiques and specialty shops. Call (650) 485-1242 or visit www.bigheadbaby.com.
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SwaddleDesigns has expanded its line by adding new infant apparel and crib linens. The company is now selling cotton-knit bodysuits and knotted hats that coordinate with its swaddling blankets, sleepsacks and bibs. The clothing fits newborns through 12 months and wholesales for $4 to $7. In addition, 100-percent cotton flannel crib sheets ($16) have been added at the request of moms. The U.S.-made bedding fits standard crib mattresses and comes in sweet prints such as mod circles, paisleys and tiny polka dots in pink, blue, green and white. An organic option is also available ($22). Call (206) 525-0400 or visit www.swaddledesigns.com.
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The Bumble Collection has slashed the prices of its main diaper bag line by up to 50 percent. Founder Jennie Lynn Johanson said she’d received many requests for bags with a high-end look at affordable price points, and noticed the mid-tier void herself when preparing for her first child last year. Working with its Shanghai factory, the brand managed to reduce its wholesale prices to $19 to $39.50 without changing the bags’ materials or quality. Johanson said the company aims to make up the profit difference by appealing to more stores, in turn generating a higher sales volume. Call (626) 934-8600 or visit www.thebumblecollection.com.
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This fall, the mix-and-match fashion brand LittleMissMatched bows baby apparel via Babies ‘R’ Us. One-pieces, snap rompers, bibs and more come in the label’s signature bright hues and bold graphics (think black and white stripes, mod dot prints, and screenprints of tractors and planes). The company will also add blankets, pillows, floor mats, wall decals, activity mats, mobiles and other home furnishings. The apparel will retail for $8 to $18; décor items are $10 to $180. LittleMissMatched launched in 2004 with non-matching socks, and now offers numerous categories for all ages. Visit www.littlemissmatched.com.
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JJ Cole, which was recently purchased by baby gear and toy mamker RC2 Corporation, launches a new wearable blanket ($10 wholesale) that eliminates the danger of loose blankets in the crib by fitting over regular sleepwear. The sleeveless design is available in sizes 0 to 6 months and 6 to 12 months. The brand has also debuted a swaddle pouch ($6). The adjustable wrap secures baby comfortably with Velcro closures, reportedly reducing the risk of SIDS, and features a back harness for use in car seats, swings and bouncers. Both items come in bright animal prints. Call (800) 987-6828 or visit www.jjcolecollections.com.
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Bobux is launching a new line of high-end crib shoes, dubbed Pram. Hitting retail in February 2011, for babies 0 to 3 months features uppers made of Eco Leather and soft but structured leather soles. The initial offering is a tight collection of four styles, including sporty looks with stripes and a Velcro strap and sweet Mary Janes with a floral embellishment. The company is positioning the Pram shoes as a gift item. Each pair wholesales for $17. Call (800) 315-3039 or visit www.bobuxusa.com.
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Best friends of the furry variety serve as the inspiration behind Lucky Puppy’s line of apparel. The company’s collection of colorful cotton bodysuits, short- and long-sleeve shirts, burnout tees, hoodies, dresses and oxfords are accented with dog-related icons—think paw prints—for sizes newborn to 6T. Caps and beanies round out the line. A portion of each Lucky Puppy is donated to organizations that help find homes for abandoned animals. The
collection wholesales for $15 to $35. Call (310) 453-7836 or visit www.luckypuppyonline.com.
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