Toys ‘R’ Us Adds Affordable Toy Boutiques

Wayne, N.J.-based Toys “R” Us is addressing the recession with the nationwide addition of $1-$2-$3 Fun! shop-in-shop boutiques near the entrances of its stores, putting affordable items front and center. Each shop contains roughly 100 products priced at $1, $2 or $3, ranging from games and toys to dress-up gear, musical instruments, art supplies and party favors.

Karen Dodge, U.S. senior vice president and chief merchandising officer, said these shops are a natural extension of the company’;s assortment, which caters to every budget. “We believe parents will appreciate the exceptional values found in our $1-$2-$3 Fun! shops, and kids will delight in the unique collection of great playthings,” she added. Visit www.toysrus.com.

In This Issue: The future of Eco in a down market The T-shirt trend report Avoiding the perpetual sale trap Plus: Lifestyle brands rule the fashion pages Coming Next Month: Understanding the grandparent demographic An update on the state of e-commerce Earnshaw’s annual report on the growth of the industry Plus: Infant and toddler fashion