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Splendid, Ella Moss Acquired by VF Corp.

VF Corporation of Greensboro, N.C., has completed its acquisition of Mo Industries, the Los Angeles-based parent company of brands Splendid and Ella Moss. VF Corp. purchased one-third of Mo Industries’ stock in June of 2008 and the remaining two-thirds earlier this month. According to the company, it paid $161 million “plus the repayment of $47 […]

VF Corporation of Greensboro, N.C., has completed its acquisition of Mo Industries, the Los Angeles-based parent company of brands Splendid and Ella Moss.

VF Corp. purchased one-third of Mo Industries’ stock in June of 2008 and the remaining two-thirds earlier this month. According to the company, it paid $161 million “plus the repayment of $47 in existing net debt” for the remaining two-thirds of the capital stock.

No changes are planned for the Splendid and Ella Moss kids’ lines, according to Cindy Knoebel, vice president financial and corporate communications for VF Corp. The company plans to open its first Splendid store in the third quarter of this year on Robertson Boulevard in Los Angeles, Knoebel added. The store will showcase the Splendid family of products, which includes both adults’ and children’s wear.


March 2009 Earnshaws

In This Issue:
Global influences drive European fashion for fall
Manufacturers build in special features to boost sell through
Russian themes color specialty fashion this season
Plus: Little Steps Fall ’09—fall shoe trends, emerging categories and a Q&A with BBC’s Bob Campbell

Coming Next Month:
Eco battles the economy—which categories will fare best
Earnshaw’s investigates the T-shirt market
Lifestyle brands rule the fashion pages
Plus: The best new baby shower gifts under $50

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