Serena Williams Causes Crib Craze

When tennis champion Serena Williams brought her two-week-old daughter Alexis Olympia Ohanian Jr. home from the hospital, it makes sense the crib she placed her daughter in would fit her status as tennis royalty. As soon as the ultra-shiny, rose-gold Ellie Cot from Incy Interiors hit Williams’ social media, fans have nearly crashed Incy Interior’s website hunting for the crib
($899 retail).

Incy Interiors founder Kristy Withers couldn’t believe the response they got to Williams’ viral social media post. “It’s one of our most popular designs, and the coverage has resulted in incredible customer enquiry and demand,” Withers says. “We’ve had to put on another Customer Service Manager to respond to enquiry and orders. It’s been incredible.”