Lugz and Scary Mommy Partner for Limited-Edition Collection

The collab steps up fall style with a selection of Mommy & Me boots.

Lugz and Scary Mommy have teamed up for a limited-edition “Mommy and Me” boot collaboration. Lugz’s classic 6-inch “Empire” silhouette is made over with custom embroidered patches and a hook-and-loop on the boot for trading between mother and child. The boots come in custom dual-branded packaging, with the shoebox doubling as a memory box for mementos and photos.

“We wanted to celebrate mothers and their connection with their children, with this fun collaboration,” says David Schwartz, president of Jack Schwartz Shoes, makers of Lugz. “We’re noticing children are becoming more aware of specialized product now than ever before, so our ‘Mommy and Me’ collection is a great way to have a mother and child stand out while fitting in together.”

“Teaming with Lugz for their ‘Mommy and Me’ collection was the perfect fit for us,” says Phuong Ireland, head of merchandising for Scary Mommy. “The ability to add our voice to Lugz’s awesome products resulted in stylish boots with attitude. More importantly, it created a fun, shareable experience between moms and their kids.”



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