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Earnshaw's Webdesk • Mar 16, 2009

Aeropostale Shares Plans for Children’s Retail Spin-Off

Aeropostale, a New York-based specialty retail chain targeting young men and women, has christened its new children’s store concept “P.S. from Aeropostale” and announced plans to launch it in the New York vicinity this summer. Geared toward ages 7 to 12, the stores will offer casual and trend-driven apparel and accessories with a focus on […]

Aeropostale, a New York-based specialty retail chain targeting young men and women,

has christened its new children’s store concept “P.S. from Aeropostale” and announced plans to launch it in the New York vicinity this summer.

Geared toward ages 7 to 12, the stores will offer casual and trend-driven apparel and accessories with a focus on value. CEO Julian Geiger noted that pre-teens often follow their older siblings into the company’s mall-based stores, and this concept will provide a similar look under a specialized brand name catering just to them.

The shopping environment will be designed to appeal to both tweens and parents. The first store is slated to open in June; a Web site, PS4U.com, will debut soon after.

Aeropostale currently operates 874 stores in 48 states and Puerto Rico, as well as 29 in Canada. Visit www.aeropostale.com.

March 2009 Earnshaws

In This Issue:
Global influences drive European fashion for fall
Manufacturers build in special features to boost sell through
Russian themes color specialty fashion this season
Plus: Little Steps Fall ’09—fall shoe trends, emerging categories and a Q&A with BBC’s Bob Campbell

Coming Next Month:
Eco battles the economy—which categories will fare best
Earnshaw’s investigates the T-shirt market
Lifestyle brands rule the fashion pages
Plus: The best new baby shower gifts under $50

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