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- Farm Fresh: A wholesome spring harvest of playful patchwork, darling denims, free-flowing frocks and animal accents.
- What’s Selling: Buttercup Baby Co. – Las Vegas, NV: Although a children’s store might not be the first thing that comes to mind when thinking of the Las Vegas Strip, Brenda Diaz confirms: “If you build it, they will come.”
- Adaptive Apparel Arrives: For nearly one billion disabled people, shopping for clothes can be a challenging experience.
- Royal Standards: Fourth-generation executive Gillian Taylor, director of G.H. Hurt & Son, on embracing tradition while remaining relevant with today’s consumers.
- Angela Phun-Corsino – Little Zi: Inspired by her parents’ roots, Angela Phun-Corsino’s Little Zi sources exclusively from Peru, a region known for its luxurious Pima cotton.
- Appaman Adds Adaptive Collection: Joining heavy hitters like Tommy Hilfiger, Zappos, Target and Nike, Appaman is introducing its first-ever adaptive apparel collection for Spring ’20.
- Joules’ Wandering Welly: In support of its Right As Rain collection, Joules has rolled out the Wandering Welly, an interactive POP experience for its retail partners.
- Bowfish Kids Takes Action in Climate Crisis: Inspired by 16-year-old climate activist Greta Thunberg, Caitlin Quirk, owner of Bowfish Kids in Asbury Park, NJ, was determined to involve her local community in last month’s Global Climate Strike.
- Reversible Logic: Tohawi doubles its value with two-in-one designs.
- Bold and Balanced: The Twelve Little diaper bag is for busy mamas that want a pop of personality and everyday practicality.
- Idol Worship: Designers are doubling down on the mini me style movement with coordinating to matchy-matchy ensembles for Spring ’20.
- Royal Treatment: The new generation of British royalty is introducing regime change in couture.
- Anta Kids Struts NYFW: A subsidiary of Chinese sportswear company Anta Group, Anta Kids made a splash during the recent New York Fashion Week.
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- Sweet Shades: Play it cool with a Spring '20 assortment of washed-out hues on easy-breezy silhouettes.
- Designer Chat: Amanda Daum – Sticks: Fusing a philanthropic spirit with her lifelong desire of becoming a designer, Amanda Daum got her startup dreams off the drawing board after winning the 2018 “Chipstarter” competition, supported by Chip and Joanna Gaines, the stars of HGTV’s “Fixer Upper.”
- Laws of Attraction: Bianca Morales, part-time attorney, mother of three and owner of Dreams of Cuteness, on mutually beneficial relationships, responsible manufacturing and the ever-evolving landscape of online buying.
- Grand Slam: Meet aspiring tennis star, philanthropist and childrenswear designer: 10-year-old Emma Wiesenfeld.
- Moon Shot Mission: On the heels of meteoric growth and expansion, David Kahan, CEO of Birkenstock Americas, delves into why the brand has only just left the launch pad.
- Rain or Shine: Jan & Jul prepares kids for every forecast—in style.
- New York State of Mind: It’s 10:30 p.m. on a Monday night, and I’m the fifteenth customer in line at a Fairway Market in Manhattan...
- Digital Marketing Dos and Don’ts: Tips and strategies that deliver meaningful engagement with target customers.
- Young Soles Introduces Vegan Collection: Responding to a demand for more ethical options, Young Soles is launching its first vegan shoe collection.
- Nordstrom’s NYC Flagship is Big Apple-Big: The retail mecca will have seven levels of shopping, totaling 320,000 square feet and nearly an entire floor dedicated to children’s goods and apparel.
- Tea is Ready for the Weekend—Are You?: Globally inspired Tea Collection is spicing up its selection with the debut of a wholesale-exclusive line, Weekend by Tea.
- Eye Candy: Sweet, whimsical and traditionally white eyelet fabric is expanding its palette for Spring ’20...
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- Pool Party: Take the plunge on Spring/Summer ’20 swimwear—style-savvy silhouettes from retro ruffles to ’90s neons.
- What’s Selling: Peaches – Savannah, GA: After three fruitful years as a one-stop online boutique, Peaches is opening its first brick-and-mortar store in Savannah, GA, this fall.
- Bless His Heart: Eleven-year-old Jahkil Jackson’s nonprofit Project I Am lends a hand to people in need, whenever and wherever.
- Deep Dive: Emily Cohen, co-founder of Sunuva, on the value of patience, persistence and unwavering confidence.
- The Finer Things: Celine Hakoun, founder and CEO of 3-2-1 Framboise, on doing the research, loving the process and never settling.
- Back-to-School Bodes Well for Brick-and-Mortar: In a recent survey, half the respondents said they plan to buy or have already bought most of their apparel and shoes in a store.
- Ashley Hensley – Smocked Polka Dot: Straddling the border of classic and contemporary, Smocked Polka Dot designerAshley Hensley has the unique ability to please a genteel grandma and a metropolitan mom.
- Hot Stuff: BlueQuail Clothing protects with sun-safe styles.
- Making a Splash: Cosmo Crew Kids’ ethical and sustainable swimwear comes ashore.
- The Cool Kids: No in-crowd is left out as designers deliver a range of seasonally appropriate styles.
- To Dye For: From mellow yellow to purple haze, tie-dye is all the rage. The trippy pattern can be found on T-shirts, dresses, backpacks and even Frappuccinos.
- Geox Kids’ Capsule Collection Supports World Wildlife Fund: Geox is launching a kids’ capsule collection for Spring ’20 in support of the World Wildlife Fund (WWF).
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- Through the Looking Glass: The magic of special occasion wear for holiday blooms forth in enchanting detail.
- The Magic Touch: Heidi Maria Schwarck, founder and creative director of Luna Luna Collection, reveals how the special occasion brand’s enchanted aesthetic blends seamlessly with its socially responsible manufacturing model.
- Practice Makes Purchase: Three Moms share what, when and how they shop for their kids.
- The Kids are Alright: Unlike previous generations that followed the Greed is Good dogma, Generation Z are helping usher in a form of conscientious capitalism where doing good is as much a part of the equation as good business.
- Royal Treatment: Jing Gao, buyer for Los Angeles-based boutique Crown Forever, on appealing to buyers in a digital world.
- Fowl Play: Goosewaddle hatches a variety of ultra-soft accessories.
- Happily Ever After: Princess Daliana offers girls’ dresswear for every occasion.
- Lauren Levy & Lawrence Scheer: Magnetic Me: Designer Chat with Lauren Levy & Lawrence Scheer of Magnetic Me: a collection of baby and children’s clothing featuring a patented system of magnets sewn securely into each garment for easy fastening and unfastening.
- On the Ball: Eleven-year-old crochet prodigy Jonah Larson on making change—one stitch at a time.
- Recipe for Success: Teri Larson, principal and vice president of design for Florence Eiseman Company, reflects on nearly five decades of persistence and passion.
- Lanoosh Debuts New HQ: Ethically-made brand Lanoosh celebrated the opening of its redesigned headquarters and store front last month with a star-studded party.
- Striking a Pose at Pitti: Kids attend the 89th edition of Pitti Immagine Bimbo in style.
- What’s Selling: Best Dressed Child – Atlanta, GA: Best Dressed Child, where time-starved moms could discover unique gifts and quality clothing with ease.
- Holiday Tradition: ‘Tis the season to spice up your selection with a cozy assortment of knits, furs and merry motifs. Plus, don’t forget to secure your spot on the nice list with free gift-wrapping.
- You’ve Got a Trend: European Trend Report spring/summer ’20 - looks hot off the runways of Pitti Immagine Bimbo.
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- Electric Avenue: Layered looks with an athleisure attitude lead the way in tween style.
- Designer Chat: Julia Arledge – ML Fashions: Harkening back to her childhood when she would sketch designs using materials from her mom’s needlepoint company, Arledge started ML Fashions.
- Believe in Yourself Project Helps Underprivileged Girls: With prom, end of school dances and graduation season upon us, we’re reminded of how powerful putting on a pretty new dress can be for a young girl’s self-esteem.
- It Takes Two: Twin actors Cameron and Nicholas Crovetti share what it’s like to be fifth graders, competitive gymnasts and stars of HBO’s series Big Little Lies.
- Risk Taker: Jasmine Punzalan, owner of Kodomo in Boston, on growing her business by pushing boundaries with her buys.
- Just Go with Knit: Knitwear company 525 America launches its first children’s line.
- Spirit Guide: MaRen undergarments promote body positivity and health education for young girls.
- Sensing a Pattern: Inspired by the ’90s redux hitting fall runways, rad plaids, preppy houndstooth and trendy tartans pack a powerful punch for back-to-school.
- Class Clown: The goofy graphics, bold colors and punchy patterns of this lightweight, eco-friendly backpack pair well with this scamp’s love of fun and funny fashion statements head to toe.
- Talking Shop with Tommy Hilfiger’s Lisa Di Napoli: We caught up with Lisa Di Napoli, vice president of children’s design for Tommy Hilfiger, recently at the annual the Fashion Institute of Technology’s awards for fashion design graduates.
- All Clear : The trendy transparent backpack by Iscream holds everything a tween gal on the go needs.
- Mothers of Invention: Behind many great childrenswear designs and breakthrough juvenile products stands a parent.
- What’s Selling: C’est Chou by Sienna – Miami, FL: What's Selling at Vivien Kozlovski's C’est Chou by Sienna, in Miami, FL.
- Good Ideas: The Circle Collective rolls out chic, ethically sourced collection.
- The Kids are All Right: Stephen Kayne, president of Chaser, on how the rock-infused label keeps cranking out the hits in the face of epic market turbulence.