Crazy Aaron’s Announces New All-Natural Play Dough

The eco-friendly dough debuts at Toy Fair this weekend.

Crazy Aaron’s, the company known for its Thinking Putty, has announced a new line of dough products to be released at New York Toy Fair this week. Made in the U.S. from all-natural ingredients, Land of Dough play dough is sustainably handcrafted with plant-based colors, organic essential oils and eco-friendly glitter and packaging.

“As concerns mount over the state of our world and resources, we are committed to sustainable production methods and renewable ingredients, as well as to our corporate responsibility of providing work to exceptional individuals challenged with disabilities,” says Aaron Muderick, founder and executive chairman of Crazy Aaron’s. “Handmade on Main Street, USA, our new play dough is like nothing else in the market and aligns perfectly with our holistic business model.”

Available in 15 colorful varieties, Land of Dough also features a calming signature scent and can be rehydrated for extended use.

Learn more at or visit Toy Fair Booth #1865.

Share This:

Leave a Comment:

Welcome to find out more about how we use cookies and how you can change your settings, read our privacy policy