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The retailer will roll out an online resale site and an in-store shopping experience at its New York flagship.
Nordstrom has announced its latest creative projects initiative, See You Tomorrow, a new recommerce experience launching on January 31. Powered by technology and logistics startup company Yerdle, See You Tomorrow offers customers both an online resale site and an in-store shopping experience in the New York flagship store.
Curated by Olivia Kim, vice president of creative projects at Nordstrom, the resale shop will feature a thoughtfully edited, authenticated assortment of pre-loved apparel and accessories from highly coveted brands. Merchandise will include women’s apparel, women’s shoes, handbags, men’s apparel, accessories, shoes, children’s clothing and a limited selection of jewelry and watches. Throughout the duration of the shop, See You Tomorrow will highlight special brand partnerships, starting with Ganni, a Coppenhagen-based contemporary fashion brand.
“We want to provide a unique and elevated resale shopping experience that encourages a sense of discovery and provides access to the brands our customers know and love, while giving them a convenient opportunity to participate in the circular fashion economy,” Kim says, noting the shop is another avenue for the retailer to encourage discovery and engagement with customers. “We want our customers to feel good not only about what they’re buying, but how they’re buying it.”
At launch, the shop will be stocked with merchandise sourced from the Nordstrom Quality Center (NQC), the facility that receives and processes returned and damaged merchandise from Nordstrom’s full-price channels. All merchandise will be expertly cleaned, repaired and refurbished before it becomes available for sale at See You Tomorrow.
Customers can also participate by contributing their pre-loved items through a customer intake program in the New York flagship in exchange for Nordstrom gift cards that can be spent at Nordstrom, Nordstrom.com, Nordstrom Rack, NordstromRack.com, HauteLook and Trunk Club. Coming soon, Nordstrom will also launch an online intake program where customers will have the ability to mail in merchandise.
“In addition to providing customers more ways to engage with us, See You Tomorrow is another step we’re taking to actively support our commitment to sustainability,” adds Pete Nordstrom, co-president. “We’re excited to show our customers another way Nordstrom is striving to leave the world better than we found it and circular fashion is another piece to this puzzle.”