Slime Emporium Opens in NYC

Slime has gone from every little kid’s kitchen table to full-on experiential retail, as New York’s 8,000-square-foot Sloomoo Institute can attest. The mega slime emporium sells 250 pounds of slime a day and raked in seven figures during its first two weeks in business.

Elevating slime to high art, Sloomoo features a 150-foot DIY slime bar, video booths (visitors shoot their own stylized slime content), sculptural slime vats and immersive artist works. Adults even enjoy “Sip and Slime” and stress-relieving CBD evening events. Feeling festive, Sloomoo just added December’s holiday-themed fragrances like Christmas Tree, Peppermint and Eggnog to the DIY bar where consumers pick a slime base, scent, pigment and charms. More holiday-based slime themes are in the works.

“Our hope is that people of all ages will come to Sloomoo Institute and delight and evoke their inner child,” says Co-founder Karen Robinovitz, who created the space with Sara Schiller, founder of MEET and co-founder of Wooster Collective; and Toni Ko, founder of NYX Cosmetics. And while Sloomoo isn’t wholesaling its slime, Robinovitz is open to partnerships.