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While trends have come, gone and come back again, Dearfoams is still the country’s top-selling slippers brand and it has returned to national TV with an ad campaign.
Ronald Reagan was in the White House, neon clothing was de rigueur and Dearfoams, America’s No. 1 slipper brand, was running a national ad campaign on TV. While trends have come, gone and come back again, Dearfoams is still the country’s top-selling slippers brand and it has returned to national TV with an ad campaign, “Together in Dearfoams,” airing on the Hallmark Channel Nov. 4-Dec. 19.
The campaign demonstrates Dearfoams’ belief in the importance of family, especially during the holidays, while inspiring viewers to celebrate the comfort of home in slippers from the Dearfoams Holiday Family Collection. The ad, running in 15- and 30-second formats, illustrates that, at the end of the day, nothing feels better than the comfort of home. People young and old are shown enjoying heart-warming reunions as they cozy up around the holiday table, snuggle under a warm blanket or exchange presents with loved ones—all in cozy yet practical Dearfoams slippers featuring plush memory foam insoles and durable outsoles.
Tricia Bouras, president of Dearfoams, a division of RG Barry, believes the timing, the product and Hallmark Channel (historically the leading network during the holidays) are perfectly aligned. “Not only is the Hallmark Channel the most watched during the holidays, it’s the number one channel for our consumer,” she says. “We know our consumer and it is the perfect fit for us this holiday season.”
As part of the partnership between the two entities, Dearfoams is sponsoring the Hallmark Channel’s third annual Countdown to Christmas Fantasy Game. Each week players select seven movies they think will score the best on-air ratings from Hallmark Channel and Hallmark Movies & Mysteries. Prizes include cash awards and gift cards to Dearfoams.com. To further bring the campaign to life, Dearfoams has engaged with 30 influencers to share how their families come together this holiday season and invite consumers to do the same by posting photos and videos from their family gatherings at#Dearfoams and #TogetherInDearfoams.