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Geox is launching a kids’ capsule collection for Spring ’20 in support of the World Wildlife Fund (WWF).
Geox is launching a kids’ capsule collection for Spring ’20 in support of the World Wildlife Fund (WWF). For every pair sold between Aug. 1 of this year to Sept. 30, 2021, the Italian company will donate €2 with a guaranteed annual contribution of €200,000 in support of WWF conservation projects designed to protect endangered animals and wildlife habitats.
“The Geox and WWF collaboration aims to raise awareness about the importance of the environment and of wildlife preservation, with the goal of inspiring a new generation of conservationists,” says Mario Moretti Polegato, founder and chairman of Geox. “Our objective is to bring children closer to nature, and show them a new way of looking and experiencing the planet.”
The capsule’s tag line, “Together, taking a step for wildlife,” is designed to help children understand the importance of protecting wildlife habitats and the existence of some of the most symbolic species on earth, including tigers and gorillas often slain by poachers, pandas threatened by deforestation and polar bears being negatively impacted by climate change. Images of these magnificent animals adorn the collection of six baby and six junior casual sneaker styles.
The collection’s conservation theme is carried a step further with a range of sustainable materials and manufacturing practices. They include canvas uppers made of recycled cotton fiber or leather sourced from certified Leather Working Group suppliers and outsoles made of 20 percent recycled rubber. In addition, the boxes and hang tags are made from Forest Stewardship Council paper (harvested in a responsible manner), tissue paper made from pure biodegradable cellulose and padding from 100 percent recycled paper.
“Sustainability and respect for the environment are some of the most critical issues of contemporary society,
and ultimately for the future of our children,” Polegato says, noting Geox’s eco-friendly efforts are part of an ongoing process to make its production methods more sustainable across the brand.
“We need to show children how important is to take care of our planet,” he adds. “With this collection, we’re showing that everyone can make a difference by choosing to purchase more sustainable products.”