- Creative Services
- 2019 Earnie Awards
- Market Calendar
Living Coral is the hue of 2019, according to the color forecasting experts at Pantone.
Living Coral is the hue of 2019, according to the color forecasting experts at Pantone. The soft shade of orange with a golden undertone suggests warmth and positivity in simple color stories, however becomes more explorative and effervescent in patterns, textures and even monochrome looks. It also works as a striking accent across the color spectrum. Expect the hot hue to inspire experimentation by both street and couture designers. Noting that color is an equalizing lens through which humans experience natural and digital realities, Leatrice Eiseman, executive director of the Pantone Color Institute, says consumers are craving human interaction and social connection, and the humanizing and heartening qualities displayed by the convivial Living Coral hit a responsive chord. Plus, it’s just really pretty.