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Inspired by the London market, the D.A.Y. Market collection features three new shoe styles and matching apparel.
After last season’s successful collection, Puma and Tinycottons are teaming up again for a bright, environmentally friendly Fall line available August 15th. From infants to grade school, the D.A.Y. (Distinguished Association of Yumminess) Market collection continues Tinycottons’ dedication to fair trade factories and eco-friendly practices and is inspired by the London market.
The line is built around three shoe silhouettes, each fulfilling an aspect of street style and function. The Puma x Tinycottons Suede stays quirky with a “fish & chips” print embossed on the green suede upper and green-and-white checkerboard collar lining, while keeping a clean Formstrip. The mandarin colorway comes in a small cherries print with orange-and-white collar lining.
The Basket Platform comes in chocolate and green leather colorways with matching laces and a hook-and-loop Formstripe and speckled platform gum sole. Both colorways feature detachable badges so kids can stick them on the hook-and-loop Formstrip.
On the athletic side, the Roma offers a fully nylon upper and suede Fromstrip with overlays in gold-and-green and birch-and-mandarin colorways. Both options feature the checkerboard collar lining and gum soles.
To complement the kicks, mix-and-match tees and tracksuits come in associated colors and prints. A sherpa hoodie and matching pants come in birch and mustard colors, and two backpacks are available with side pockets and soft handles.
The collection will be available on Puma.com, Tinycottons.com and in worldwide retailers.