- Buyer Box
- 2019 Earnie Awards
- Market Calendar
While childrenswear is no place for politics or controversial messaging, the social activism theme has trickled down in the form of confidence and positivity.
These days, people really could use a reminder that humanity still exists, and fashion is answering the call. Social and political activism have been major themes in adult couture of late, with the trend hitting a high point during this year’s fall/winter New York Fashion Week when designers like Prabal Gurung, Jeremy Scott and Alice + Olivia used their fall collections as billboards to promote social change. Activism-inspired prints, graphics and themes—some more subtle than others—marched their way down the catwalk, garnering plenty of media attention. And while childrenswear is no place for politics or controversial messaging, the social activism theme has trickled down in the form of confidence and positivity. For Spring ’18, expect plenty of messaging promoting self-esteem, peace and happiness. American adults may be sharply divided, but little citizens of the world can unite around a common theme of happy thoughts.