Maddie Bradshaw is one company president who's tapped into what girls want. Of course being 14 helps the founder of M3 Girl Designs understand her target demographic. For back to school, the pint-sized entrepreneur expands on her initial product—the ever-popular Snap Cap interchangeable bottle cap necklaces—to include more tween must-haves. The brand now offers tie-dye chokers, dog tag necklaces, hair bows and Bright Side note cards. The new additions carry on the colorful, collectible attributes of the original necklaces. Retail prices range from $6.99 for the chokers to $10.99 for the note cards.
From clothes and toys to games and gear - if it's purpose driven, well designed, stylish and fun for today's discerning families, you'll find it in the new Baby & Child collection at NYIGF.