Earnshaw's

Q. I can't find Earnshaw's on the newsstand, where can I get a copy
A. Earnshaw's is a trade magazine and is not available on newsstands. Subscriptions are free to qualified retailers, manufacturers and others in the children's industry. Visit earnshaws.com and click on the "SUBSCRIBE" tab at the top of the site to subscribe to the magazine. Please allow 6 weeks for your first issue to arrive. You can also sign up on the site for Earnshaw's weekly e-newsletter.

Q. Can I order back issues of Earnshaw's?
A. You may order a limited number of issues at a cost of $6 each. Notify Alex Marinacci at amarinacci@symphonypublishing.com and she will contact you for details.

Q. Can I receive a PDF of an article that appeared in Earnshaw's? Can I reprint it on my Web site or make copies?
A. You may request a PDF of an Earnshaw's article by emailing your advertising representative. Please allow up to 2 weeks for a copy. You have permission to reproduce the article, if credited as appearing in Earnshaw's, on your Web site and promotional materials. If using it online, please credit Earnshaw's and provide a link to the earnshaws.com site.

Q. Can I get photos that appear in Earnshaw's fashion pages?
A. Our professional photographers retain the rights for other uses of the photographs that appear in Earnshaw's. You may email creative director Nancy Campbell at ncampbell@symphonypublishing.com for contact information for a specific photographer.

Q. How can I get a listing in Earnshaw's calendar?
A. Sponsors are invited to email market dates and events for the Earnshaw's calendar to nyeditorial@symphonypublishing.com. Please allow up to 6 weeks for listing to appear.

Q. Does advertising in Earnshaw's ensure editorial coverage?
A. Earnshaw's is able to provide the magazine and online services through revenue generated from advertising. We appreciate and support our advertisers. However, an advertisement is not a guarantee for editorial coverage. Earnshaw's has earned its reputation as the leading trade publication for over 90 years by providing balanced, unbiased coverage of the children's fashion, juvenile product and gift industries. We hope that manufacturers understand that paid advertising and editorial are two distinct forms of communication in Earnshaw's. Retailers rely on Earnshaw's for the breadth of coverage we provide. Our editorial philosophy makes advertising in Earnshaw's valuable and credible to our readers.

Q. How can I submit a press release for editorial consideration?
A. All editorial submissions are considered for Earnshaw's print magazine, as well as our weekly email newsletter. Manufacturers are encouraged to email a catalog or line sheet to our editorial department each season. Email news and photo images to: nyeditorial@symphonypublishing.com.

Increase your chances to make news with these tips:

• Make an editorial publicity plan. Download Earnshaw'seditorial calendar and determine which issues may apply to your product lines. Our editors work 6 weeks in advance of the issue month.

• Get to know the monthly news departments and columns in Earnshaw's. Where appropriate, specify the department such as Licensing News, Retail News, Little Steps (footwear), Pampered (baby products), Unwrapped (gifts), etc.

• Email only one or two hi-resolution images (300 dpi; approx. 4 inches wide). Good photography is always a plus.

• Make sure your news is of interest to retail buyers in the children's apparel, juvenile product or gift markets.

• Do not send product samples unless they are requested.

• Don't just say – "Write about us!" Send a press release detailing the new products or company news.

• Share your success stories. When you do have news printed in Earnshaw's, let us know the response you receive.

Q. How can I submit news for Earnshaw's NewsBlast e-newsletter?
A. NewsBlast is a weekly emailed newsletter with late-breaking news about the children's business. Please send press releases to nyeditorial@symphonypublishing.com. If possible, allow one week prior to Monday issue date. News included in NewsBlast may also be included in Earnshaw's magazine, but not all NewsBlast articles are reprinted in the magazine.

Q. How can I get my product in the e-Product Showcase?
A. Earnshaw's e-Product Showcase is an emailed showcase of new products, which is provided as an exclusive benefit to advertisers that run print ads as part of a promotional package. For more information, contact your Earnshaw's sales representative.

Q. What format do product images need to be for editorial consideration?
A. For printing, images must be hi-res, 300 dpi, 500 KB JPG or TIFF, at least 4 inches wide.

Q. Should I send product samples?
A. Do not sent product samples unless asked by an Earnshaw's editor. If product has been requested and you need confirmation that it arrived, please include a return receipt request via the post office or shipping service.

Q. What is Earnshaw's product policy?
A. You should always let us know if you need a sample returned and include freight-return shipping label or pre-paid shipping information. If a product is not requested to be returned, Earnshaw's may donate items to industry charities. We assume no liability for damaged or non-returned merchandise. If we receive unsolicited merchandise, they will not be returened.

Q. Can I submit my company for Earnie Award consideration?
A. Earnie Award nominations and winners are selected only by retailers. Manufacturers cannot submit their brands to Earnshaw's for consideration. The only way to be nominated and win is through retailer votes.

Q. To whom do I report Earnshaw's magazine subscription problems?
A. Direct any questions regarding change of address, stop delivery or missed issues to Melanie Prescott in our circulation department. (800) 964-5150 ext. 24, circulation@symphonypublishing.com.

Q. Why do I no longer receive Earnshaw's?
A. In order to continue your subscription, you must re-subscribe each year. Visit earnshaws.com and click on the "SUBSCRIBE" tab at the top of the site to subscribe to the magazine. Please allow 6 weeks for your first issue to arrive.

Q. Do you have statistics on the children's industry?
A. A statistical analysis report was included in the May 2009 Earnshaw's. Ask your Earnshaw's advertising representative about ordering reprints.