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I’m a big U2 fan, so I think it would be Bono. He’s a smart businessman, obviously a great musician, but then what he does on the philanthropic side with the (Red) campaign and all the Third World country work he does. I just think he’d be a fascinating person to talk to.
The current book I’m reading is Growth Hacker Marketing by Ryan Holiday. It’s a small, quick read book, and it’s about the future of PR, marketing and advertising. It kind of goes through how Google and Netflix did all their non-traditional advertising to get their word out. What stands out is we need to do more. We’ve been a traditional company. I grew up with traditional advertising thinking, so now I need to rethink what we’ve been doing.
My big hobby is boating. I love to get on a boat and go to Catalina, but I don’t think that would surprise people. I love the water—on the water, in the water—I just love it!
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