In The Bag

Bold and Balanced

The Twelve Little diaper bag is for busy mamas that want a pop of personality and everyday practicality.

Class Clown

The goofy graphics, bold colors and punchy patterns of this lightweight, eco-friendly backpack pair well with this scamp’s love of fun and funny fashion statements head to toe.

All Clear 

The trendy transparent backpack by Iscream holds everything a tween gal on the go needs.

Think Pink

This tickled-pink mama never thought twice when it came to what color to buy for her newborn: Millennial pink.

The French Connection

Ahh, the romance of Paris . . . The food! The fashion!

Fine Wine

Another surprisingly neutral hue is making its mark on the maternity and children’s markets: deep, rich red.

Fashion Safari

Take a trip to the wild side?

Mama Earth

Forget the granola and other hippie-dippie stereotypes—this eco-friendly mom is out to prove that organic doesn’t have to mean boring and beige. From bright green bibs to cool blue diaper bags, today’s all-natural products offer vibrant options that are safe for baby and stylish for mom. No wonder the market for earth-friendly kids’ apparel and […]

Rock On

From Coachella to Bonnaroo, this music-loving mama is no stranger to the country’s biggest festivals, where she finds new artists to add to her Spotify playlist and swaps vinyl copies of everything from ’70s punk staples to ’90s garage rock anthems. Don’t expect her to scale back her punk princess style—think Courtney Love meets Gwen […]

American Beauty

There’s nothing this patriotic mama loves more than a backyard barbecue with friends and family. But while her famous red, white and blue Rice Krispies treats sweetly salute Old Glory, she keeps her and her baby’s all- American ensembles a little more sedate. Decked out in nautical navy and white, she accessorizes her classically chic […]

Take A Hike

The call of the wild beckons this Mother Nature—one of the 34.5 million who unplugged from her iPhone and explored the great outdoors last year, according to the Outdoor Foundation. And with baby gear becoming more durable, packable and functional, hitting the trails with tot in tow has never been easier. Thanks to the plush […]

Southern Belle

She may have switched to caffeine-free sweet tea during her pregnancy, but this new mother hasn’t lost one bit of her Southern charm. In fact, motherhood and the latest baby accoutrements swathed in sophisticated prints and textures—has revealed a whole new and exciting world of ladylike accessories to discover. From a slim diaper tote that […]

Petal Pusher

The Orchid family is home to more than 25,000 species, but only one is top of mind for tastemakers worldwide. Radiant Orchid, named Pantone Color of the Year for 2014, is about to implode on the fashion, home, makeup and children’s markets as a creative and magical complementary counterpart to last year’s renewing Emerald. It […]

Mr Mom

Meet the modern dad: According to a recent Pew Research survey, he’s young (27.4 years old) and spends nearly triple the amount of time at home than dads in the ’60s ever did. But he still finds more time for leisurely pursuits than mom (three hours a week more to be exact). Luckily for this […]

Craft Flair

With a notebook chock-full of healthy snack recipes, knitting patterns and coupons for Michaels in tow, this hands-on future PTA president and Girl Scout leader manages her household like a well-oiled machine, but it isn’t all work and no play. A team of helpful products—like a mess-free squeeze bottle to store homemade baby food and […]

Bottle Service

Motherhood hasn’t forced this über-cool downtown mom to skip gallery openings or even a trunk show at an East Village boutique. In fact, one-of-a-kind diaper bags by avant-garde designers have enhanced her cutting edge look, which her tot is bound to inherit. After all, bold black and white cuddly dolls and ironic picture books already […]

Diaper Guru

Lugging a packed diaper bag is an everyday workout, but the local yoga studio might be the only spot a new mom can find serenity. It’s time well spent toning up and finding balance, thanks to a new crop of mommy and baby yoga classes specializing in bonding and bending with the little one. Spill-proof […]

Tea for Two

The life of a new royal mum may have its perks—a private hospital wing, a kitchen staff to prepare healthy meals, a tailor to nip in maternity frocks—but the pressure to raise a down-to-earth, dutiful heir to the throne while keeping up appearances is no easy task. Luckily, a parade of practical products lends a […]

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