Nickelodeon and Jay Franco and Sons, a leader in the bedding category for more than 60 years, have made an agreement to produce bedding, beach towels and bath collections for properties such as Teenage Mutant Ninja Turtles, Dora the Explorer and SpongeBob SquarePants. The lines will be available at specialty and value retailers this spring.
Woolrich announced it has entered into a multi-year licensing agreement with Weeplay Kids, LLC to develop, produce, market and sell layette boys' sportswear, including boys' outerwear, sleepwear, and accessories in sizes 0-20, in the U.S. and Canada. The first collection will be available at retail in Fall 2012. Isaac Maleh, Brand Manager of Weeplay Kids, LLC, says, "Along with its amazing heritage and brand strength, Woolrich gives us a new avenue to explore different fabrications, and different ways of incorporating the latest fabrics into garments."
British-based online children's boutique AlexandAlexa let kids in on Fashion Week fun by creating five short films, all featuring children decked out in the store's top international brands and frolicking down a mirrored runway set in a wooded forest. Each video was dedicated to looks from a different designer collection, including Junior Gaultier, Baby Dior, Stella McCartney, Tommy Hilfiger and Rykiel Enfant.
Pippen Lane Emporium, a New Orleans-based children's boutique, is partnering with TOMS for a Big Easy-themed party, in efforts to raise awareness for the footwear brand's philanthropic efforts to donate a pair of new shoes to a child in need for every pair purchased. The "Style Your Sole" event will showcase the latest TOMS styles and include a station where kids can decorate their new shoes, or allow a local artist to customize their kicks, free of charge. Face painting, balloon animals and live Cajun and Zydeco music will keep the atmosphere festive.
To publicize a new rule beginning next year that manufacturers of children's toys will have to certify that their products have been tested by an authorized third-party laboratory, the Consumer Product Safety Commission is launching a three-step education campaign.
Clothing company Esprit Holdings Ltd is exiting its U.S. and Canadian operations, which the company reports has been losing money. The closures are part of the Hong Kong-based company's four-year plan to refocus on the brand's heritage designs and to strengthen its Asian and European business. Esprit will also shut down 80 unprofitable stores in Spain, Denmark and Sweden.
J.C. Penney is bringing Stardoll's Pretty n' Love line to the tween market. The line is based on Stardoll, a Stockholm-based social media site where girls can dress up and personalize avatars. Geared towards 8-to-12-year old girls, the designs are inspired by fashions found on the site, but made more age appropriate. The collection, which is in stores now and comes with a tag that directs consumers to the Stardoll site, includes tutus, leggings and T-shirts and will retail between $20 and $40. A second wave of designs will be available in October.
To mark Baby Safety Month, the Juvenile Product Manufacturers Association announced its Carry With Care photo contest. Parents can submit a photo of how they safely use soft infant carriers, frame infant carriers or slings by e-mailing email@example.com. Photos will be shared on JPMA's Facebook fan page. Around Oct. 1, JPMA will select two winning photos. The prize is a $50 gift card to Babies "R" Us.
License This! will accept submissions for new property ideas from publishing, new media and television masterminds through this Friday, Sept. 23. A panel will review entries before picking four properties to pitch their ideas to judges in front of a live audience at the Licensing Academy at Brand Licensing Europe on Oct. 20.