After three decades in business, Malibu Dream Girl, Inc. changed its name to Malibu Design Group. The name change went into effect on June 1st and is part of a larger rebranding effort to better suit the company's expanding and diverse brand portfolio. Recently Malibu Design Group established a new headquarters in Los Angeles with an expanded team of designers and a new showroom in New York.
Online retailer Piperlime, a division of Gap Inc., will open its first brick-and-mortar storefront this fall in New York City's SoHo neighborhood. The 4,000-square-foot store will offer a similar curated assortment as online and be styled as a boutique. The San Francisco-based company, which launched in 2006, sells a selection of kids' shoes from brands like Havaianas, Hunter, Jumping Jacks and Livie & Luca, to name but a few.
NPD Group, a market research firm, reported a 1 percent growth in the licensed toy industry in the first quarter. NPD Group industry analyst Anita Frazier stated that licensing is a crucial feature for the toy industry.
The popularity of The Trash Pack figures has hit an all-time high, with 1 million products sold. This figure comes two weeks before its projected forecast. The boys' brand manager of Flair Anne-Marie Noon urges retailers to take part in the trend, as she states the company expects figures to reach at least 4 million by the end of 2012. "We are delighted with the performance of The Trash Pack," she says, "and are working hard to keep retailers supplied in order to meet consumer demand ahead of the imminent launch of The Trash Pack Series 2."
On Thursday, May 10, leaders of the licensing industry gathered to discuss important industry details and the upcoming Licensing Expo on June 12 to 14 at Mandalay Bay in Las Vegas. Tony Lisanti, editor in chief of License!
Jessica Simpson is expanding her fashion empire with a new line of maternity apparel. The line will be sold exclusively at Destination Maternity through a licensing agreement with Camuto Group starting in the fall. The agreement to design, develop, produce and distribute the collection marks the 24th product classification for Simpson's eponymous collection and will feature the same vintage 70s feel found throughout many of Simpson's fall lines.
Tel-Aviv and U.S.-based Delta Galil Industries Ltd. is set to expand its global presence when it buys Schiesser AG, a leading manufacturer and marketer of children's underwear for the German market. The acquisition is expected to be completed in July for an estimated $90 million. Delta Galil, a global manufacturer of branded and private-label apparel for men, women and children in the Middle East, the U.S., Asia and Europe is not yet present in German-speaking countries. Schiesser commands 25 percent of the German market in children's underwear.
On May 31st at The Plaza Hotel in New York, Kids in Distressed Situations will celebrate the sixth anniversary of its Women in Industry Luncheon. This year's recipients of the K.I.D.S. Women of Achievement award are Kathy Ireland, CEO and chief designer at Kathy Ireland Worldwide; President and General Manager of PBS kids Sprout Sandy Wax; and Sharon John, president of Stride Rite Children's Group. The event will include a presentation by Ireland on the steps she took to grow her business into a Fortune 500 company.
Little monsters everywhere can rock out to the newest Baby Blanket Music collection that features lullaby arrangements of some of Lady Gaga's most famous songs, including Just Dance, Poker Face, Bad Romance and The Edge of Glory. Past Baby Blanket Music collections include songs from artists like Madonna, Elton John and The Beatles. "As our line continues to expand, we are excited to introduce the songs of Lady Gaga," notes Josh Rutt, founder and CEO of Baby Blanket Music.
Footwear brand Stride Rite is ramping up its licensing efforts just in time for the blockbuster season with its all new Marvel-branded X-celeRacers shoes that feature Marvel super heroes like Iron Man, Captain America, The Incredible Hulk and Spider Man. The shoes, which will be available at locations where Stride Rite shoes are sold, come with an adjustable closure for a great fit, a grooved outsole for traction and lightweight cushioning for comfort.