Hasbro Joins One Direction Craze

Toy giant Hasbro is cashing in on the reinvigorated boy band frenzy with a collection of toys and games inspired by the super-popular One Direction. The line, which will launch globally, will feature fashion dolls and mini-figures of all five members of the boy band. “In the short time since the group’s debut, One Direction has captured the hearts of many young fans across the world,” notes John Frascotti, Hasbro’s chief marketing officer. “We are excited about the opportunity to provide One Direction’s very enthusiastic international fan base with a diverse product line that captures the essence of the band members.”