We track the emerging trend for fun footwear, as observed in recent collaborations by Nike, adidas and Reebok, as well as in Hong Kong stores and street style.

WGSN Takeaways:
~ Plush - cute animal heads, tails and teddy fleece transform sneakers into toys
~ Oversized bows - cartoonish bows feature in high impact colours and prints
~ Customised - individualise trainers with detachable add-ons, patterned tongues and statement laces

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