Plush
~ Plush bear heads replace traditional tongues in a collaboration between Reebok and Jeremy Scott
~ All-over teddy fleece has a cutesy appeal
~ Oversized die-cut and padded character tongues
~ The new range of plush footwear from adidas for spring/summer 2012 includes a soft leopard head and tail style
Top: Jeremy Scott x adidas originals collaborations.
Bottom left to right: WGSN product shot, London; Hakula Matata at XXS Kids, Hong Kong.
We track the emerging trend for fun footwear, as observed in recent collaborations by Nike, adidas and Reebok, as well as in Hong Kong stores and street style.
WGSN Takeaways:
~ Plush - cute animal heads, tails and teddy fleece transform sneakers into toys
~ Oversized bows - cartoonish bows feature in high impact colours and prints
~ Customised - individualise trainers with detachable add-ons, patterned tongues and statement laces
Click View Gallery above at left to view complete details of the Girls' Footwear Emerging Trend report.
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