People Characters: Kids' Inspiration

WGSN Trends

Funny People & Faces

WGSN loved the expanding range of characters from My Name is Simone, presented at Playtime Paris in January.

Designer Caroline Castagna-Suarez makes eccentric plush dolls, larger doll cushions, stickers and books with funny faces, moustaches or glasses. My Name is Simone is an antidote to seriousness, taking a childlike and tongue-in-cheek approach to the characters of everyday life. The range is made from organic cotton, mixing checks, flowers, sparkles and polka dots, each with a personalised back.

~ Imaginary characters with quirks of personality and a story to tell
~ Carefully drawn, distinctive features and expressions
~ Retro graphic style, inspired by 50s/60s picture book illustrations and litho textures

Top: My Name is Simone at Playtime Paris 2011; Bottom left to right: Jim Datz illustration, Illustration by Naiad Einsel, 1962.

Children love to dream about what they will be when they grow up. WGSN takes a look at the playful exploration of this graphic theme based on everyday people, characters, faces and collectibles for product areas from apparel and accessories through to kids' homewares.

WGSN Key Trends:
~ Everyday and out-of-the-ordinary characters
~ Faces with quirky personalities and distinctive features
~ Anthropomorphic animals
~ Retro graphic style, inspired by 50s and 60s illustrations
~ Decorative and nostalgic uniforms

Click View Gallery at left to view complete details of the Kids' Inspiration report.

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Appears In Issue: March 2011

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People Characters: Kids' Inspiration

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