Rep Appointments: KidCuteTure, Zio Sport, Mini Maniacs

Brands add to their U.S. sales networks.

Macy's Reveals Plans for Back-to-School Promos

Macy's has announced a series of special family events and promotions meant to make it a destination for back-to-school shopping. "Our goal for back-to-school is to create an environment where moms and kids can have fun together as they prep for a new school year," said Martine Reardon, executive vice president of marketing. "Our task is to make the experience easy, enjoyable and entertaining, so we continue to layer on new elements that offer education and interactivity."

Walmart Announces Executive Team Changes

Walmart has a new American leader: Bill Simon has been named the new president and CEO of the retailer's U.S. stores, reporting directly to Mike Duke, president and CEO of Walmart. Simon takes over from Walmart's vice chairman Eduardo Castro-Wright, who has been named president and CEO of the company's global online business and sourcing.

Zutano Expands With Bedding, Decor

Zutano has partnered with Kids Line, LLC, a leading infant bedding and accessories company, to create a full line of nursery decor and accessories based on its popular designs. The line, which will launch at the October ABC Kids Expo in Las Vegas, is geared for the specialty market and online shops.

American Eagle's Little77 to Carry Exclusive Aden + Anais Line

Baby brand Aden + Anais, which produces muslin swaddles, bibs, blankets and bathing cloths, is partnering with American Eagle to produce a collaborative collection for the retailers new children's offshoot, Little77. "We are thrilled to be one of the first brands chosen to join the launch of Little77," said Aden + Anais founder Raegan Moya-Jones. "By uniting our iconic products with the remarkable design aesthetic of Little77, we are creating a truly unique new must-have for families."

LIMA Elects New Executive Committee, Board Members

Three of the International Licensing Industry Merchandisers' Association's (LIMA) board members have been selected for new executive committee positions, while five new members were elected to its board of directors. The appointments were determined via votes by LIMA members and their posts will run from July 1 through June 30, 2013.

Taking on new executive committee positions are:

~ Christina Miller, SVP of Cartoon Network Enterprises, who moves from vice chair to chairwoman

Showroom News: Jamari, Patti Bergstrom Sales, KidStuff Inc.

The latest brand additions to reps coast to coast.

Fendi Launches Children's Collection

Designer brand Fendi has unveiled a new collection created for kids in partnership with Italian manufacturer Simonetta. Designer Silvia Venturini Fendi is creating the collection, which will be available for boys and girls up to size 12. The line, which debuted at Florence's Pitti Immagine Bimbo, features Liberty and checkered prints on a soft palette of pearl gray, powder pink and chalk white mixed with bolder hues of yellow, hot pink and green. Jamari International of New York will be the exclusive distributor for the U.S. market.

34W33 Prepares for Kids Market Week

The children's showrooms located in the 34 W. 33rd Street building in New York are ramping up for their Aug. 9-13 Kids Market. This time around, Allison Moroze of Ali's Market promises oodles of special promotions, manufacturer specials, discount parking, showroom giveaways and Market Week raffles. The showrooms will be open late (until 7pm) on Monday and Tuesday, and Moroze said all of the participating showrooms will be offering snacks and happy hour.

American Eagle Reveals 77kids Locations, Adds Baby Line

American Eagle has announced the location of its newest 77kids stores and revealed that it will extend the apparel brand to babies 0 to 18 months. The newborn collection will comprise boys', girls' and unisex pieces that combine fashion and function.