Hello Kitty Goes To The Beach
Sanrio and O’Neill partner for Hello Kitty swim collection.
Sanrio, the lifestyle brand best known for the creating Hello Kitty, teamed up with iconic surf brand O’Neill for a playful girls collection of swimwear and related apparel and accessories.
The O’Neill x Hello Kitty collection offers girls’ swimwear, cover-ups, graphic T-shirts and tank tops with beach accessories embellished with Hello Kitty details and inspired by vintage tropical shirts. Expect to see a one-shoulder Hello Kitty print maillot with ruffles, a woven cover-up with pom-pom trim and an embroidered cutout design, as well as a tote bag that transforms into a beach towel.
To celebrate the launch, O’Neill and Sanrio will host launch events throughout the summer, including family activities, giveaways and a chance to win a limited-edition O’Neill x Hello Kitty surfboard, as well as appearances and photo opps with Hello Kitty herself.
The collection is available in sizes 2T to 6 with an MSRP of $18 to $54. The line will be available at Oneill.com, Sanrio.com, select Sanrio stores and independent, specialty retailers April 11, with release on Nordstrom.com and at select Nordstrom stores in early May.
A Fall capsule collection will follow the summer collection, debuting mid-May.