BØRN TEAMS WITH SYNCLAIRE BRANDS FOR KIDS’ LINE
Everything from playful floral-accented maryjanes to sporty velcro sneakers.
Børn, a division of H.H. Brown, is partnering with Synclaire Brands on a new Børn Kid’s collection for Spring ’18. The brand synonymous with fashionable comfort and known for exquisite detailing, the Børn Kid’s lifestyle collection features premium materials and each shoe is designed with ease of wear in mind, without compromising Børn’s elevated style.
“Over the past 20 years, Børn has attracted a loyal following amongst men and women alike, offering them an opportunity to infuse their looks with both fashion and comfort, and ultimately keeping their feet happy,” states Tom McClaskie, president and creative director of Børn. “We’re excited to now offer Børn enthusiasts the chance to extend this same experience to their children or the kids in their lives. Being part of a child’s journey from the beginning and supporting their first steps is invaluable to our brand.”
The collection (all retailing under $40) features a variety of styles designed for children on-the-go, from playful floral-accented maryjanes to sporty velcro sneakers for girls and boys. Available in sizes ranging from infant 1 through 4, and first walker sizes 3 through 10 – the the well-rounded assortment of styles is designed to effortlessly outfit the Børn Kid’s consumer for all occasions.
Not only is the line sure to up the cute factor in any child’s wardrobe, but it’s also equipped to support first time walkers from the ground up. Each shoe is designed with a memory foam footbed for enhanced comfort, while non-slip, flexible outsoles provide stability and natural movement. Easy on-and-off closures, including hook and loop straps, elastic laces and side zippers, are a key features that ensure complete adjustability for a secure and comfortable fit—a detail all multi-tasking parents can appreciate.
“Our combined abilities to design and manufacture highly crafted and comfortable shoes for a first walker align perfectly with the DNA of both Børn and Synclaire Brands,” says Evan Cagner, president and CEO of Synclaire Brands. “We look forward to helping the whole family take comfort with Børn.”