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Smart Mom LLC is making BuyBuy Baby the sole seller of Teething Bling, starting in February.
Starting next month, Smart Mom LLC is adapting an exclusive arrangement with BuyBuyBaby, making it the Teething Bling’s sole seller. The move was made so the company could focus on its sister company Lipzu.
Lipzu is a lip balm, keychain and gift company founded by 12-year-old Daisy Creel with all proceeds supporting the Humane Society—an organization close to the animal-lover’s heart.
Smart Mom LLC, founded by mother Amy Maurer Creel, is known for presenting creative ways for parents to sooth and entertain teething babies, using the same safe silicon many teething toys, necklaces and bracelets are made from.