Sesame Workshop Adventures to The Land of Nod
The co-designed products bring to life Sesame Street’s famous characters through the vintage and artisan design elements The Land of Nod is known for.
Sesame Workshop, the nonprofit educational organization behind Sesame Street, is partnering with The Land of Nod, a leader in design and home furnishings, to create a line of nursery decor and furniture.
The collaboration was a natural fit, according to Gabriela Arenas, vice president of licensing North America for Sesame Workshop. “Sesame Street is all about celebrating everyday moments with your family from sun up to sun down,” Arenas says. “With Nod, a company that shares the magic of childhood through kids’ furniture, bedding and accessories, we were able to create a collection that reflects the vibrancy of Sesame Street.”
The co-designed products bring to life Sesame Street’s famous characters through the vintage and artisan design elements The Land of Nod is known for. As part of the broad collection of decor, playroom furniture, bedding, apparel, backpacks and toys, each piece embodies the energetic spirit of Sesame Street while inspiring kids’ imaginations.
The Land of Nod design team even subtly integrated the characters into their designs. Elmo’s eyes can be found on a bright red quilt while a shaggy, yellow rug is reminiscent of Big Bird. “We took the Sesame Street characters you know and love and brought them to life through a combination of colorful vintage artwork and bold, modern design,” says Danielle Kurtz, Land of Nod Creative Director. “We wanted it to scream Sesame Street, but in a very unique Nod way. We hope it makes kids everywhere smile.”
The Sesame Street for Nod collection is now available at LandofNod.com.