Right on Target

Target names the hottest toys for the 2017 holiday season.

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Just in time for the first round of holiday shopping, Target has revealed the year’s top toys that are sure to fly off the shelves this season. The list includes new iterations of beloved classics (like My Little Pony, Legos and the Nintendo Switch), the latest trends (like Hatchimals Surprise and Fisher-Price Think & Learn Tech) and 11 Target-exclusive products.

“We’re a destination for toys throughout the entire year,” Mark Tritton, Target executive vice president and chief merchandising officer, told POPSUGAR. “Leading up to the holidays, we’ve spent months watching the latest trends, curating the best-of-the-best products and partnering with top toy makers to create some amazing Target exclusives — all to make gift-giving easy and fun for our guests.”

To make shopping the list even easier, the 29 toys are categorized by the type of play each toy provokes, including character-based experiences and imagination starters.


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