- Creative Services
- Earnie Awards
- Market Calendar
Freshly Picked launches diaper bag for the first time.
In addition to expanding on the traditional moccasin, the Mary Jane and a sandal collection, Freshly Picked has introduced its first diaper bag via a Kickstarter campaign. With an estimated ship date of November, the bag will become available on FreshlyPicked.com and at Nordstrom stores nationwide.
The new multi-wear diaper bag (convertible as backpack, purse and cross-body) includes metal zippers and matte gold hardware sewn upon vegan leather. Retailing for $175.00, the bag also sports several pockets for easy organization.
“We decided to launch our Diaper Bag via Kickstarter because we want to give our Freshly Picked customers the opportunity to be part of the next product we release, from beginning to end,” says Susan Petersen, founder and CEO of Freshly Picked. “We started by interviewing hundreds of real moms about what they needed in a diaper bag, and designed the perfect bag based on what we heard. By doing a Kickstarter, it allows our customers the chance to be involved in the production process, and get it first – so they can be there every step of the way.”