Skip this article if you’re allergic to sugar and fun.
This new release is sure to satisfy your sweet tooth…
Dylan’s Candy Bar, the world’s largest confectionery emporium and lifestyle brand, is teaming up once again with the U.K.-based stroller company Maclaren. The duo has announced an expanded special-edition capsule collection of “candy-coated” strollers. The Maclaren x Dylan’s Candy Bar collection includes three deliciously designed buggies featuring the confectionary company’s signature aesthetic of vibrant stripes and colorful candies.
Maclaren’s first collaboration with Dylan’s happened in 2014. “Due to Maclaren’s success, it only made sense to revisit this capsule collection and expand the line for more families to enjoy,” says Carolyn Komminsk, Maclaren’s creative director. “Dylan and the design team had so much fun merging the worlds of fashion and pop candy culture for this collection.”
As a mom herself, Dylan Lauren, founder and CEO of Dylan’s Candy Bar, designed the collection with the intention of creating a stroller that was both fun for kids and parents. “Both Maclaren and Dylan’s Candy Bar are synonymous with providing families with quality products and experiences,” she offers. “I’m so excited for this opportunity to collaborate with Maclaren, helping parents enjoy the early stages of parenthood and adding even more color to their days.”
New stroller styles retail from $45 to $295. The DCB Volo style is suitable for children 6 months and up and features a candy-printed raincover, vibrant turquoise seat liner and buggy ID tag. The DCB Quest is targeted for newborns and children up to 55 pounds and includes a rain cover, headhugger and shoulder pads, universal organizer, lollipop quilted seat liner and buggy ID tag. And last but not least, the capsule collection presents a pint-sized Junior Quest, perfect for doll pretend play in children age 3. The stroller fits most dolls around 18 inches in size. Dylan’s Candy Bar will carry each stroller in-store at all of their nationwide locations.
For any trade-related questions, please contact Maclaren’s North American sales representative Krislyn.Degnan@maclarenbaby.com.