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Gray Area

Retailers are easing off of the classic pink-and-blue buys for baby to fill the racks with more all-inclusive options.

In light of today’s increasingly gender-neutral climate, retailers are easing off of the classic pink-and-blue buys for baby to fill the racks with more all-inclusive options. However, our research shows that instead of guessing the customers’ favorite gender-neutral hue, buyers have found it easier to simply go colorless. “Gray is here to stay,” says Lynn Meyer of  Lynn Meyer Showroom in New York City, adding that gray is doing a good job of holding its own against other neutral colors. “It’s a sophisticated color, and almost all shades of gray are appealing—you can’t quite say that about yellow and green.” Gray’s calming, muted nature makes it not only perfect for apparel, it also has become a reigning shade in nursery décor. Having the ability to warm it up with red accents or cool it down with blue, gray is a tested crowd-pleaser for driving sales.

Huxbaby shirt and pants

Huxbaby shirt and pants

Copper Pearl bibs

Copper Pearl bibs

Lemon Loves Lime bunny cardigan

Lemon Loves Lime bunny cardigan

Under the NIle elephant plush

Under the NIle elephant plush

Old Soles slip-on

Old Soles slip-on

Lucky Jade sweater

Lucky Jade sweater

Tiny Whales t-shirt

Tiny Whales t-shirt

Angel Dear poncho

Angel Dear poncho

Skechers sneaker

Skechers sneaker

Native mesh shoe

Native mesh shoe

Baby Steps outfit

Baby Steps outfit

Little Giraffe blanket

Little Giraffe blanket

Minymo one-piece

Minymo one-piece

Feltman Brothers hooded cardigan

Feltman Brothers hooded cardigan

Skylar Luna kimono pajamas

Skylar Luna kimono pajamas

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