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By leveraging the best practices and product expertise from her own family history of designing and manufacturing for world-renowned brands, Blu & Blue Founder Aaina Jain unites quality denim clothing with elevated style for kids. “At Blu & Blue we are passionate and committed to using our product and fabric expertise toward our innovative, eco-friendly and sustainable new venture,” Jain explains. With fabrics hand-selected from the best mills in the world, Blu & Blue only settles for the highest quality denim materials such as Tencel fabrics, cotton denims and chambrays. Exclusively using mercerized denims, the brand ensures each
garment its signature soft quality. In addition, all hardware is nickel-free, making each garment 100 percent baby-friendly. With a debut at Children’s Club in March, the FW ’16 collection contains everything from delicate rompers and detailed dresses to playful skirts and stately jackets. Available in sizes newborn to 5T, wholesale prices range from $15 to $35.