Earnshaw's Webdesk • Apr 27, 2015

The Best New Brands for April/May 2015

Fall style goes back to the classics.

: New York City-based Vierra Rose combines sophisticated city style with play-inspired details, from tutus to feathered headbands. For Fall ’15, the brand juxtaposes sweet with rocker-chic for girls—think moto jackets, eyelet lace sweatshirts with contrast zippers and color-contrasting puffer coats with a metallic sheen. For boys, the vibe is casually hip, with chambray button-downs and hooded flannel shirts paired with suspenders and jeans. Tops, bottoms, dresses and rompers wholesale for $13 to $45 and outerwear for $60 to $75. Sizes range from 12 months to 10 years, and more information can be found on www.vierrarose.com.

: For soft and soothing infant wear by way of Spain, look no further than Lilo & Co. Comprised of natural cottons in subdued shades of gray, mauve, violet, stone and sand, the hand-knit collection for infants, from newborns to size 9 months, offers everything from patchwork dresses to fluffy ponchos, pullover sweaters, knit culottes and cotton cord trousers, as well as a complete line of complementary bonnets, bibs and booties. Wholesale prices range from $15 to $65 for the collection. Check out www.liloandco.es.

: Bold, bright and frighteningly warm: Meet Monster Coats. The company’s distinctive jackets, covered in spiky fur, come in a variety of eye-popping color combinations, from neon green, electric blue and black to hot pink, turquoise and purple. A water-resistant liner, inside zippered pocket and machine washable fabrics make the coats a hit with moms, too. After a successful Fall ’14 debut, look for two new hot pink options and expanded sizes for Fall ’15. Available in sizes 4 to 12, the jackets wholesale for $75 each. Learn more at www.monstercoats.com.

: Offering free-spirited style from down under, Aussie brand Feather Drum debuted its aptly-named Fall ’15 collection, The Wild Bohème, to U.S. buyers at the August edition of Playtime New York. Bespoke prints—from tropical birds and flora to large-scale paisley in rich browns and shades of gray—appear on a range of silhouettes, from ’70s-inspired bell-bottoms and rompers for girls to classic button-downs and swim trunks for boys. Modern details like quilted leather and raw-edges complete the brand’s boho-luxe look, available in sizes 6-12 months to 7 years. Wholesale prices range from $16 to $75. Visit www.feather drum.com.

: Touting itself as the first denim company to manufacture in the U.S. and focus specifically on boys’, PrestonMiles Kids launches in Fall ’15. Specializing in raw denim, which lasts for years, the jeans are available in boys’ sizes 2 to 14, but with a slightly longer length to maximize the amount of time they can be worn. The denim is made in North Carolina and sewn in Los Angeles, and the brand’s signature red detailing and tricycle logo are featured on buttons, rivets and a genuine leather patch. Wholesale prices range between $55 and $62. Learn more at www. prestonmileskids.com.

: Tired of tracking down their kids’ lost socks, British parents Rachel and Adrien Pettiford launched Little Grippers. Now, little ones can say goodbye to socks that slip and bunch, thanks to the brand’s Stay On Technology, which incorporates an ultra-thin layer of 100 percent natural, hypoallergenic silicon to the inside cuff of each sock. The brand offers three collections: baby and toddler socks for newborns to size 2-3 years in traditional and fashion solids; school socks meant to complement uniform colors for ages 4 and up; and sport socks made of a breathable blend of polyester and spandex for ages 4 and up. New for Fall ’15 are welly socks for rainboots in sizes 1 to 9 years. Wholesale prices range from $3 to $7 per pair. Check out www.littlegrippers.com.

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