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Fancy Nancy Teams Up with Established Brands

The HarperCollins Children’s Books series, a New York Times bestseller, is partnering with Established Brands as it expands on Fancy Nancy products. The company will …

The HarperCollins Children’s Books series, a New York Times bestseller, is partnering with Established Brands as it expands on Fancy Nancy products. The company will create numerous products celebrating the children’s book series, including stationery, toys, bedding, accessories and apparel. Bob Traub, president of Established Brands, is excited to work with HarperCollins on Fancy Nancy, which has sold more than 20 million books. “We look forward to opening a ‘new chapter’ in the Fancy Nancy success story with a wide array of products that will give kids and families the chance to interact with and enjoy the property in all new ways,” he said.

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