Kidz Concepts Nabs Company 81 Kids’ Wear License

Company 81, a collegiate lifestyle brand owned by the Oved Group, has selected children’s apparel maker Kidz Concepts as its licensee for boys’ and girls’ sportswear. The manufacturer will produce a collection of woven and knit tops, T-shirts, denim, outerwear and fleece, in layette through a boys’ size 20 Husky and girls’ 16. The line, which is aimed at department and specialty stores, is set to launch for Spring ’11. Company 81 will keep the brand’s marketing in-house.

“This partnership completes our extension into the children’s zone,” said Ronnie Oved, president of the Oved Group. “Our retail success in boys’ will now be complemented with girls’, toddler and infant offerings.” Kidz Concepts president Jason Gindi said his company is excited to collaborate with Oved Group’s branding and marketing team and to add the label to its licensed portfolio, which currently includes Buster Brown, Lee, One Step Up, Essentials by ABS and Beverly Hills Polo Club. Call Kidz Concepts at (212) 398-1110.