A2 Appointed Licensing Agent for Build-A-Bear Workshop

St. Louis, Mo.-based Build-A-Bear Workshop has tapped A Squared Entertainment Group (A2) of Los Angeles to manage its entertainment and external licensing program, aiming to produce apparel, accessories, multimedia entertainment, books and other forms of branded merchandise to sell outside of the retailer’s own stores.

“We are excited to be working with A2 to enhance our licensing program and to expand our entertainment offerings,” stated Maxine Clark, Build-A-Bear Workshop founder and chief executive. “[Together,] we are creating a top entertainment brand as we engage guests both in our stores and at home.” For licensing opportunities, contact A2 at (818) 461-9318.