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ABC Announces Maria Bailey as Conference Keynote Speaker

Marketing-to-moms expert Maria T. Bailey will be the keynote speaker at All Baby & Child’s Spring Educational Conference in Louisville, Ky., which runs May 3-5, …

Marketing-to-moms expert Maria T. Bailey will be the keynote speaker at All Baby & Child’s Spring Educational Conference in Louisville, Ky., which runs May 3-5, 2010. Bailey’s keynote speech will be delivered during the lunch buffet on Tues., May 4, from noon to 1:30 p.m. at the Louisville Marriott.

Bailey is CEO of BSM Media, a full-service marketing and media firm that specializes in marketing to mothers. The client list includes Precious Moments, Hewlett-Packard, Disney, Cartoon Network, Warner Bros, Tahitian Noni International and Chrysler. Bailey is also the author of “Trillion Dollar Moms: Marketing to a New Generation of Mothers” (Dearborn), in which she focuses on the emergence of Gen X and Gen Y mothers and compares them to boomer moms. Her latest book, “Mom 3.0,” examines reaching moms with new technologies, such as blogs, podcasts and social networking. She also co-hosts “The Balancing Act” on Lifetime TV and the WE-Women’s Entertainment Network for Women. In addition, she hosts Mom Talk Radio, the first nationally-syndicated radio show for moms, and co-hosts Good Day with Doug Stephan, the No. 7-ranked morning talk show in America.

 For more conference information, visit www.allbabyandchildsec.com.

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